With conferences, classes, and even championships being cancelled, businesses and nonprofits of all sizes are wondering how they’ll make connections, educate, and entertain during these unique circumstances. We believe branded merchandise can provide some relief. We’re not suggesting we’ll set the economy straight or “flatten the curve,” but if you’re struggling with how to pivot in this current environment, consider this:
Branded Merchandise is Personal
Take branded merchandise beyond “swag” and see it for what it can be: a gift, an award, or an item to make the recipient’s day or job easier or more enjoyable. Branded merchandise has the potential to touch all five senses. That’s pretty personal, even in this age of “social distancing.” Not many forms of communication — much less marketing — can say that.
Branded Merchandise is Useful
Investing in products your audience will use makes branded merchandise even more appealing. It’s not “trinkets and trash” if your branded merchandise is thoughtfully selected with your audience or end user in mind. Think about it: branded merchandise has YOUR logo on it. Why would you invest in anything but a useful product?
Branded Merchandise Tells a Story
More importantly, branded merchandise tells YOUR story. And when chosen properly, it can tell that story over and over again. Branded merchandise creates positive brand association, increased customer loyalty, and brand recognition. When telling your brand story, consider branded merchandise the noun of the very first sentence.
Branded Merchandise Makes a Lasting Impression
Think about that simple, reusable bag from that popular athletic apparel store. You know the one. Not only does it carry your most recent purchase from the retail store, it doubles as a lunch bag or grocery tote, it keeps your running shoes separated in your gym bag, etc. That’s a whole lot of usefulness and a whole lot of impressions in between.