One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
Isabella Santos Foundation is a mother’s love in action, dedicated to funding research and treatment options for pediatric cancer. Named for the founder’s daughter who died of neuroblastoma at age 7 in 2012, ISF is a grassroots non-profit that uses out-of-the-box thinking to raise money for its mission to help kids “Beat Cancer, Grow Hair, and Live My Dreams.”
ISF’s three big fundraising events were canceled because of coronavirus restrictions: Coffee & Cocktails, 5k Run & Brunch, and Pumpkin Charity Ball. With the word “virtual” quickly going stale for non-profits, ISF turned to their trademark creativity with an equally creative partner in Brian Young at The Dunstan Group. Together they brainstormed a way to reach back to ISF’s original donor plan with a “Brunch Club” peer-to-peer fundraising incentive, using ISF’s new logo and branding.
The Dunstan Group came up with various branded items to fit the Foundation’s fundraising theme of “Brunch Club,” including anything you’d need to host a real brunch in your home. Envision spatulas, aprons, cutting boards, coasters, mimosa glasses, napkins, and even an avocado slicer! — all with ISF’s new logo. Getting the new branding in the hands of supporters was important because, as founder Erin Santos says, “people who love ISF, love wearing ISF around town.”
“We were so excited because after 13 years, we were hesitant to change our logo,” says Santos. “But once we saw the things from The Dunstan Group, we knew we made the right decision.”
Santos calls Young and the Dunstan Group “the best in the business” at finding creative ways to share a brand. “He is super excited about showing you items, and if you want something different, he’s excited about that too.”