Everyone loves a great t-shirt. We all have our favorites, even if we don’t sport a company or team logo tee every day. And as a marketer, you want to make sure YOUR t-shirt is the one that gets pulled from the drawer first. After all, a shirt that only gets worn once – or not at all – is a waste of money and time. With all sorts of colors, cuts and fabrics to consider that seemingly simple t-shirt order can feel like a real chore. But it doesn’t have to be. The Dunstan Group recommends these considerations for a trouble-free t-shirt order!
Goals and Objectives: Why t-shirts? There are any number of opportunities to produce a great looking t-shirt! Are you outfitting a team, a work crew, or for a company trade show? Are you hosting an event, launching a new product or service, or stocking a company store? For every reason to print a quality shirt with your company or team logo, you’ll want to make sure you’re working with a company that will help you stay true to your brand identity, your project goals, your budget and timeline. At the end of the day, this is really more than just a t-shirt – it’s a marketing opportunity.
Budget: Not always as straightforward as it seems, knowing how much you’ll be able to commit to your branded apparel project sets the tone for the results. But, there are lots of contributing factors to this bottom line. Can you leverage co-op dollars to help fund it? Will you be gifting or giving away these tees? Is there an entry fee associated with the shirts’ delivery? Answers to these questions may hinge upon your goals and objectives, so be sure to define your purpose for producing the product!
Timeline: Yes, The Dunstan Group can help you pull off a miracle when it matters most, but that’s not always the ideal arrangement. The more lead time, the better, when it comes to producing a project everyone can be proud of. Once you’ve got a date on the calendar, let’s talk. Sometimes that speciality color or fabric that could set your project apart from the pack could require a few days extra to ship. At The Dunstan Group, we work as often as we can with local suppliers to shrink the time it takes to get the job done, but why wait? Take the worry out of the process and get started sooner rather than later!
Artwork and Color: Art, color, and graphic design are big players in getting your t-shirt project from a good idea to an out-of-this-world result. If you don’t speak the language of print and embroidery, The Dunstan Group can translate. Again, with the timeline. Your company logo or custom artwork might look great on that letterhead, but may require some additional edits in order to fit your t-shirt. Make time for great results and you’re sure to get them!
Quality over Quantity: Often one of the most difficult decisions, but the right call here can make a big difference. Look back at your goals, objectives, timeline and budget. Are you outfitting the entire company for a one-time group photo session? Are these tees for an event you’ll hope participants will remember for a long, long time? The Dunstan Group can help you select the right tool, or t-shirt, for the job. T-shirts aren’t one-size-fits-all, after all!
The Dunstan Group is Charlotte’s go-to for branded merchandise and apparel. Contact us to find out how to use logo’d merchandise for your marketing success.
Your clients, employees and team members all have their favorite brands. And so do you! Whether you’re outfitting a team for a trade show, selecting the perfect corporate gift or employee appreciation gift, or hoping to make a lasting impression on a current or would-be client… it’s hard to understate the power of brand recognition.
Did you know? The Dunstan Group offers the opportunity for you to customize products and apparel from many of the big brand names you see every day. Companies like Nike, YETI Coolers, Ogio bags, Tervis Tumblers, and others have spent millions of dollars to make a name for themselves, and YOU can easily take advantage of all the marketing “wow” their names and product lines bring to the table.
Yes, it’s all about the brand. YOUR brand! Brand recognition, not sales, is the top priority for most marketing projects. It’s no secret that sales come easier to brands people recognize and trust. Well-chosen promotional products, branded merchandise and apparel puts your brand in the hands of would-be clients, decision makers and fans – and keeps it there.
Greater brand awareness = greater customer loyalty. Getting new customers is often time-consuming and expensive. But, keeping existing clients is essential to your business and its long-term health. Keeping your brand in front of your today clients and customers goes a long way toward keeping them as returning customers. Your logo on a well-placed promotional item or hot product will keep you and your business trending upward, too. Are you taking advantage of this already opened door?
Making new friends is easier with a name they know and trust. Trying to earn that new client’s attention isn’t always easy. Attaching your logo to hot products and brand names can earn you instant trust and make YOUR brand stand out above the others vying for the very same attention. Here’s another pro tip from The Dunstan Group: Choose items and brands that they’ll use every day!
Be sure to select a brand or product that’s consistent with your brand’s personality. A company selling dog collars likely wouldn’t send out catnip as their calling card. (But irony can be an eye-opener if done well!) Not sure how where to take it next? Ask the pros at The Dunstan Group about the success stories we help write every day for clients, brands and businesses just like yours!