Name retention, brand recognition? As a business, event or non-profit, you want your name on the lips and minds of every potential customer, client or donor. That’s why you’re marketing in the first place, right? The good news is, you can earn that and more with the convenient and affordable promotional power of logo’d bags from The Dunstan Group.
Sound too good to be true? Let’s run some numbers on promotional bags. Unlike a business card, consumers keep bags for an average of seven months, for an average of nearly 6,000 impressions over its lifetime. Promotional products have proven staying power, too. Most customers remember the advertiser who provided the product, more than half have a favorable impression of the advertiser, and many say they’d likely do business with them, too. Hard to argue with those numbers!
But that’s not all printed promotional bags can do:
The ultimate user-friendly promotional product. The Global Advertising Specialties Impressions Study showed 83% of consumers kept a promotional bag because they considered it to be useful. The second most cited reason was the bag’s attractiveness.
Schwarzenegger doesn’t have this much Total Recall. A full 85% of recipients said they could clearly identify the advertiser that gave them the promotional bag. And better still, 40% said they planned to do business with the brand after receiving the bag.
Making the most of the money. Dollar-for-dollar, it’s tough to beat the cost-per-impression of branded merchandise and apparel. At an average of 6/10 of a penny per impression, promotional bags and other products make a lasting impression that has real ROI.
And you don’t just have to read about it here. Contact The Dunstan Group and let’s get a handle on how to put cost-effective, measurable promotional products to work for your business, project, or organization.