In a year when so many nonprofits lowered their fundraising expectations, the 24 Foundation exceeded theirs. Their landmark annual fundraiser, “24 Hours of Booty,” transitioned to a series of neighborhood efforts, dubbed “UnLooped,” and had more participants than ever before.
“It truly turned out to be a remarkable year for us,” says Lisa Dale, Vice President of the 24 Foundation. “We got creative and came up with ‘UnLooped,’ and leaned heavily on team captains to come up with ideas they thought would be fun and entertaining.” The teams rolled with the ideas, determined to do their part.
“Once they understood, we picked up momentum quickly and people were excited about it!” cheered Dale. Shifting to “virtual” celebrations allowed more people to take part, says Dale, resulting in teams participating from 32 states and 4 countries. In all, 1525 registrants raised more than $780,000!
And as they have since the very beginning, The Dunstan Group supported the fundraiser for cancer navigation and support services by providing top quality, branded merchandise and apparel as gifts and incentives. T-shirts, water bottles, and koozies marked the basics; but cool, creative branding is The Dunstan Group’s trademark. Add branded waterproof blankets, hammocks, Osprey backpacks, and winter vests to the unique incentives offered to top fundraisers.
“Scott Dunstan and his wonderful team are an integral part of our 24 Foundation family,” says Dale. “They are not only a steadfast partner that provides our 24 HOB swag and fundraising incentives, they actively participate as fundraisers and ‘walk the talk’ for our mission at 24 Foundation.”
Scott Dunstan has ridden in 24 Hours of Booty for several years and supported friends’ teams. Cancer is a cause near and dear to Scott since losing his mother to cancer when he was 10. The personal touch The Dunstan Group brings to every customer is even more heartfelt for 24 HOB and its virtual cousin this year. Ideas needed to be fresh and creative to meet this year’s new and unusual demands.
“The creative ideas that they present and produce are always of excellent quality and continue to take us to the next level,” agrees Dale. “We always receive high remarks from our participants about the quality of the swag, and the leading edge ‘cool factor’ that results in incredible branding and mission awareness for 24 Foundation.”
With branding from The Dunstan Group and a whole new way of approaching this year’s event, the message and awareness spread to new corners and communities where they had never been seen before. Expanding the 24 Foundation brand will allow the mission to grow, says Dale, and provide even more support to cancer patients and their families in coming years.
“Even in a pandemic, our cancer community needs us and we have to support it,” says Dale with a smile. “I couldn’t be more proud. There is such good in the world.”