With the new year here, we’ll all be looking for new ways to stand out in the crowded marketplace. Naturally, the Team here at The Dunstan Group has been doing its homework to spot the trends in branded merchandise and apparel that will help your business make a lasting impression. Here are five trends to watch in 2025 that’ll make an impact in your marketing!
Tech-Integrated Clothing and Accessories
Wearable technology is more than just smartwatches. Expect tech-integrated clothing to be seen throughout the apparel industry. Consider offering employees or clients custom apparel with built-in features like:

– Moisture-wicking fabrics with UV protection for outdoor events
– Bluetooth speakers, headphones and headsets that integrate seamlessly with their existing tech.
– Apparel with NFC chips for easy information sharing at events
These innovative products not only provide practical benefits but also showcase your company as the one that’s on trend and forward-thinking.
Sustainable and Eco-Friendly Options
Sustainability will continue to be a major focus in 2025. The Dunstan Group can help you align your brand with this important value by offering:

– Promotional products made from recycled materials
– Reusable items that reduce single-use plastic waste
– Apparel produced using ethical manufacturing practices
By choosing eco-friendly branded merchandise, you’ll demonstrate your company’s commitment to sustainability while providing useful and practical items to your audience.
Pet Products and Gear
We love our pets—and splurging on our furry friends has grown faster than other types of spending. From 2019 to 2023, pet spending grew at a compound annual rate of 11%!

– Packable pet bowls and dishes, so they can take their dog or cat out and about
– Pet waste disposable bags. A must-have for every dog owner.
– Collars, bandanas, and leashes can be infinitely customized to meet your brand or company aesthetic!
Showing your team, clients, or customers you care about the pets they love can really resonate with recipients.
Retro and Vintage-Inspired Merchandise
Nostalgia will still be a powerful force in 2025, with retro and vintage-inspired designs forecasted to be as in-demand as ever. Want to hop on this trend? Consider options like:

– Branded apparel featuring throwback logos or slogans
– Promotional items that evoke a sense of nostalgia, like classic board games or retro-style electronics
– Limited-edition collections that celebrate your company’s history
Nostalgic product and design creates an emotional connection with your audience, tapping into happy memories while associating your brand with those good vibes!
Kitchen and Entertaining
Whether it’s trying the newest TikTok trending recipe, “wowing” friends and family, or trying to eat healthier – more and more of us are cooking and entertaining at home. The Dunstan Group can put your brand on products they can use every day:

– Home & Table Charcuterie Knife Sets make entertaining or “girl dinner” easy and fun.
– Cutting boards can crafted into most any shape, and customized with your laser engraved logo or message.
– Coasters, candles, serving utensils – and even cast iron skillets – can be customized, too!
These everyday use products will not only serve practical purposes but also position your brand as innovative and understanding.
Wondering how and where your company can take advantage of these new year trends? The Dunstan Group is here to help you navigate these exciting possibilities and create custom solutions that align with your marketing goals. Contact us today to start planning your 2025 promotional campaign!