One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
Harriet’s Hamburgers is on a mission to spread happiness across the Carolinas with the simple act of feeding them the burgers anywhere. They’re a juicy addition to Optimist Hall on North Brevard Street, where their motto is, “Just be good.” It’s that simple – and they believe, the simpler, the better. They want to be good at what they do and be good to others. Harriet’s Hamburgers believes feeding people does just that.
The retro-inspired branding evokes a simpler time at Harriet’s Hamburgers, when catching a burger and fries with your bestie was an easy, after-school or Friday night ritual.
“We wanted an intentional, unique, and connected branding and design in everything we put out,” says founder and local restaurateur Joe Haubenhofer. “Everything from space design, uniforms, merchandise, digital experience, and packaging” he adds, needed to share the nostalgic look and feel.
The Big Idea:
Joe and his team turned to The Dunstan Group to curate unique products and staff uniforms that would give a retro-diner feel to their restaurant. Raglan tees, hats, Tervis tumblers, sunglasses, polos, and water bottles add to the mix of updated products with the feel of a simpler time.
“The items are cohesive and a natural brand extension,” adds Joe.
The merchandise is still rolling in at Harriet’s Hamburgers, adding a new pop to the brand as they arrive – but the uniforms are already a hit!
“The initial uniforms (front and back of house) we did are a huge success and one we’ll likely keep through the growth and evolution of the brands at new stores for many years to come,” says Joe.