Goldie’s is one of South Boulevard’s newest hangs, and it’s already getting lots of love and attention from music and food lovers alike. The music-hall-meets food-hall features a main stage with “live” music nightly, plus two bars, two seating areas and patios. And the food? Goldie’s Kitchen, Tina’s Pizza and the Big Weiner hot dog cart have something for everyone in your crowd.
The gang at Goldie’s chose The Dunstan Group to produce the gear and goods so patrons can take the Goldie’s experience home; from caps, tees, stickers, cups – and even drumsticks! Plus, Goldie’s team members are decked out in branded merch sporting the brand.
We caught up with Goldie’s co-founder, Tyler Hager, to ask a couple of questions between sets.
DG: Goldie’s has been open for a minute now. What’s the reception been like? You’ve certainly gotten a lot of good press!
Tyler Hager: It’s been unbelievable — way above sales projections. We went all in on the buildout, and at this point, glad we did so. Lots of great press and lots of great people coming through the doors. Heavy volume on the weekends and we hope to grow weekdays sales, especially when we open back up for lunch. All better than anticipated and we look forward to being a staple around LoSo.
DG: How does branded merchandise and apparel factor into your marketing, member retention, or recruiting plans?
Tyler Hager: This has been the most fun brand out of any concept I’ve been a part of. We really felt Plaid Penguin nailed the branding side of things which correlated into some cool merch. Our Guitar pick “G” logo has really grown on us and is well-received by our fans. It looks great on apparel, and has given us a huge platform to work with and have fun with. Our staff is proud to wear our gear, too, which is really cool.
DG: What led you to choose these items and decorate them in this way, and can you tell us a little about the overall promotion?
Plaid Penguin took our original talking points and ran with them to create what we have built. They did a great job of running with a few ideas we had and turning it into a brand that seemed like it had been alive for 10+ years. Of course, Parks House Design did an awesome job bringing it to life within the four walls. They really got to get creative and run with our branding ideas and give us life. They did a great job!
DG: What kind of reaction have you received from staff and clients?
Tyler Hager: All positive. We have had to evolve and make many decisions as this is new concept. The staff has been a strong part of this and that’s been cool. Our staff is front and center and they carry the brand. They have really been exceptional.
DG: How long have you been working with The Dunstan Group, and what’s your experience been like?
Tyler Hager: Best group in the world! In all seriousness, they are creative and most importantly, reliable. They have stayed ahead of the curve, and embraced their industry to put so much effort into being the best at what they do. They have drive, and do what they do for the right reasons. A+
You can check out Goldie’s for yourself at 3601 South Boulevard, in Charlotte.
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