One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
Ability Experience is the non-profit, philanthropic service organization created by the national Pi Kappa Phi men’s fraternity. Their goal is to support and provide activities for persons with disabilities in a way that changes how they’re viewed.
The Big Idea:
One of their popular fundraisers is “Beardsgiving,” when fraternity members and alumni spend the month of November cultivating great beards as part of an online fundraising campaign. Leaders thought adding incentives might motivate the men in fundraising, but they needed to do it in a way that would “balance cost with cool” as a non-profit. We showed them a mix of merchandise, both traditional and new, that could meet their needs and exceed their expectations.
The hats, speakers, mugs, gear bags, and shirts really nailed our goals and we were thrilled. This year we had a record number of guys receiving fundraising incentives, especially at the higher levels. While we work hard to increase the number of registrations we have from across the country, our success lies in how we are able to maximize the fundraising for those that sign up. We absolutely love working with Scott, Brian and MacLean and appreciate their work to impact our mission!
-Basil Lyberg, Ability Experience