We talk routinely about the business side of promotional products, branded merchandise and logo’d apparel. The fact of the matter is, bottom-line effectiveness and pennies-per-contact results are good business for non-profits and charitable organizations, too. Name recognition, brand recall, and long-lasting impressions – the very same reasons any for-profit employs the use of promotional products – are sought-after marketing results in the non-profit world, as well.
Here are three BIG ways promotional products work for non-profits:
Building Brand Awareness
Even the most worthy of causes won’t get much love if potential donors, volunteers, etc., don’t know about it. Using branded merchandise and promotional products provides non-profits an inexpensive way to get – and stay in front of – folks who may participate in some way in their fundraising and awareness efforts. Over the years, The Dunstan Group has worked with 24 Hours of Booty, LIBSTRONG, Cookies for Kids Cancer, and other great local and nationally-recognized charitable groups to grow their brands and their reach. Whether you’re working to create a PR kit, a unique leave-behind or calling card, or a piece for a trade show or community event… there’s a way to use promotional products to elevate your brand above the rest of those jockeying for donors’ attention.
Rewards and Recognition
The list of opportunities to reward participants goes way beyond finishers shirts for a charity 5K. Recognizing top fundraisers, standout volunteers and others who made an impact on your efforts with logo’d apparel, awards, and other branded bits create lasting marketing impact that goes beyond the awards and appreciation dinner. Handsome plaques and one-of-a-kind awards earn places of distinction on trophy shelves and desks, and can be conversation starters with friends, family, and visitors. Logo’d apparel, bags, drink wear, and other useful gear turn incentives into everyday advertising with your brand and cause in the middle of the conversation.
Additional Dollars and Lasting Impact
It’s no secret that your non-profit or charitable groups is in the business of raising awareness AND raising money. And many non-profits bring along branded merchandise and logo’d apparel to events and fundraising opportunities for that very reason. Tees, hats, drink wear, jackets and bags, etc., can serve the dual purpose of generating extra dollars on the spot. The Dunstan Group’s intel on product trends and categories, and access to hot brand names, styles and colors, can further that lasting impression. Whether purchased or gifted, logo’d merchandise and apparel generates the highest brand recall for consumers, and most say they’re willing to transact with the brand associated with that promotional merchandise, too!
It’s hard to argue that branded merchandise, promotional products and logo’d apparel don’t have some place in your non-profit marketing efforts. Give us a call or send us an email here at The Dunstan Group to start a conversation and begin your success story!
