Hats and caps are far from the unsung heroes of the marketing and promotions world. We love ‘em here at The Dunstan Group, because they’re an all-season, all-ages, fits-all promotional product that’s really hard to beat. Here are five easy reasons to add caps and hats to your next promotional campaign!
1. High Visibility: Your Logo in the Spotlight
Where do you find most hats? On the top of someone’s head, of course. That’s prime real estate for your logo to shine! They’re not just accessories; they’re walking billboards. Your brand gets all that attention just by tagging along on someone’s daily adventures. Talk about being a real head-turner…
2. Walking Billboards: Where Style Meets Your Message
Your logo, front and center, making a statement on the street, in the park, or even at the local coffee joint. When folks rock your logo on a hat or cap, they’re basically becoming your brand’s marketing team. It’s not just an accessory; it’s a fashion statement that says, “Hey, here’s a brand I know and trust!” In a survey from the Advertising Specialty Institute, 85% of people said they know and can recall the advertiser who gave them the cap.
3. Functional Utility: More Than Just Good Looks
Hats aren’t just about looking cool; they’ve got a job to do. Whether it’s shading from the sun or keeping cozy in the cold, they’re the unsung heroes of comfort. Your brand doesn’t just get seen; it becomes a part of everyday life—like a trusty sidekick, but way more stylish. Nearly 70% of people surveyed say they own a promotional hat; 33% of men surveyed say they wear a hat or cap at least once a week!
4. Wide Appeal: From Teens to Trendsetters
Hats are ageless, genderless, practical AND cool. From the kids on TikTok to your grandma, everyone loves a good hat. So, when you slap your logo on one, you’re not just reaching one niche; you’re hitting up a whole crew of potential fans. With so many options, we’ll help you find the right cap or hat for the market you’re trying to reach. Seriously. Grandma might not appreciate the flat bill cap.
5. Long-lasting Advertisement: Hats Cover the Spread and Then Some
In a world of trends, hats are the OGs. They’re not here today, gone tomorrow, by any stretch. In fact, like most promotional products, the better the quality and style, the more they’re likely to stay in the marketplace. Promotional caps are kept, on average, for ten months! Great ones are kept for years. Who doesn’t love a bit of commitment?
Your logo on a quality hat or cap from The Dunstan Group. That’s definitely a great marketing idea!