Holiday time is a natural for gift-giving. Santa’s list may be a little bit easier to navigate, but have you had a chance to think about yours? Gift giving and list making doesn’t have to be complicated! Here are some of the folks who always make our list here at The Dunstan Group.
Your best clients. That’s an easy one. Your best clients are easy to work with, they respect your expertise — and the feeling is mutual. You’re never “selling” them; you’re helping them solve problems. You find yourself doing a little extra to make sure things are always “just right.”
The connectors. You know who they are. They’re the clients or friends who include you in every networking function, meet-and-greet, or event. And not because they need a wingman. They want you to benefit from the programming, meet new people, and expand your business or personal network.
The referral. No form of marketing is more effective than a reference from one client or friend to another. When someone thinks highly enough of the work you do that they’d make a recommendation or referral… well, we think that’s more than enough reason to say, “thanks.” Whether that referral leads to new business or not.
The long lost client. Chances are, we’ve all got such a client on our list. Maybe you’ve been working together for so long, the orders are on autopilot. Or, you don’t work together any longer— for whatever reason. There’s no better time to mend fences or renew a relationship than during the holidays.
Your biggest fans. They may not be your biggest clients, and may never be. But they’re always the first ones to talk it up about you, your business, and the work you do. You can’t buy honest-to-goodness rabid fans for your brand, but when you’ve got them, let them know you appreciate them.
So now you’ve got some ideas for how to make your list. When you’re ready for some great gift ideas, that’s when it’s time to give us a call here at The Dunstan Group.