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Today’s guest has built one of Charlotte’s most beloved “shop local” destinations by turning a little bungalow in Plaza Midwood into a treasure hunt of vintage‑inspired gifts, home decor, and local makers. Michelle Castelloe is the owner and operator of @moxiemercantile , a community‑centric, curated gift boutique that has grown from its original Commonwealth Avenue shop into multiple locations in the Charlotte region.
@mcastelloe launched Moxie after a 14‑year career as a Brand Director with Anthropologie, bringing a corporate retail skill set to a business that blends soul, style, and substance. She’s passionate about building community, championing artists and small makers, and using retail as a vehicle for philanthropy—what she calls “retail for purpose”—so that every purchase can help give back to causes she cares about.
Michelle, welcome to the BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
Today’s guest has built one of Charlotte’s most beloved “shop local” destinations by turning a little bungalow in Plaza Midwood into a treasure hunt of vintage‑inspired gifts, home decor, and local makers. Michelle Castelloe is the owner and operator of @moxiemercantile , a community‑centric, curated gift boutique that has grown from its original Commonwealth Avenue shop into multiple locations in the Charlotte region.
@mcastelloe launched Moxie after a 14‑year career as a Brand Director with Anthropologie, bringing a corporate retail skill set to a business that blends soul, style, and substance. She’s passionate about building community, championing artists and small makers, and using retail as a vehicle for philanthropy—what she calls “retail for purpose”—so that every purchase can help give back to causes she cares about.
Michelle, welcome to the BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
Everyone’s loving these mini buckets and it’s easy to see why. 🪣✨
Perfect for paint brushes, ice cream, snacks, or drinks at events, and just as fun as a desktop pen or pencil holder. Small but mighty, each bucket holds 14 fl oz and brings that classic 5-gallon bucket look in mini form.
Fun, functional, and guaranteed to get people talking. What would you fill yours with? 🍦🥤✏️
Everyone’s loving these mini buckets and it’s easy to see why. 🪣✨
Perfect for paint brushes, ice cream, snacks, or drinks at events, and just as fun as a desktop pen or pencil holder. Small but mighty, each bucket holds 14 fl oz and brings that classic 5-gallon bucket look in mini form.
Fun, functional, and guaranteed to get people talking. What would you fill yours with? 🍦🥤✏️
DG is getting ready for tailgate season and outdoor sports the right way. ☀️
This ultimate game day kit has everything you need to stay cool, have fun, and rep your team:
🏈 Mini football
🧊 Cooler
🔊 Speaker
🌬️ Fan
🥤 Koozie
❄️ Cooling jersey towel
🕶️ Sunglasses
Whether you`re tailgating, cheering from the sidelines, or spending the day at the field, this kit keeps the good times going.
Game on. Who’s ready? 🙌
DG is getting ready for tailgate season and outdoor sports the right way. ☀️
This ultimate game day kit has everything you need to stay cool, have fun, and rep your team:
🏈 Mini football
🧊 Cooler
🔊 Speaker
🌬️ Fan
🥤 Koozie
❄️ Cooling jersey towel
🕶️ Sunglasses
Whether you`re tailgating, cheering from the sidelines, or spending the day at the field, this kit keeps the good times going.
Game on. Who’s ready? 🙌
Today’s guest wears two very different hats that actually fit together perfectly. Charles Kistler is the co-owner of @vaultedoakbrewing , the popular neighborhood brewery on Monroe Road, known for its community vibe, big patio, and eclectic tap list. When he’s not pouring into the local beer scene, Chuck is a General Account Manager at @tiaa , bringing a financial professional’s discipline to a small business built on fun, hospitality, and community.
@cwkis and his partners have turned Vaulted Oak into a true “third place” with food trucks, trivia, music bingo, live music, and family‑ and dog‑friendly events that connect the surrounding neighborhoods of Oakhurst, Echo Hills, Elizabeth, and Cotswold. Now he’s using that platform for something deeply personal: hosting Pancakes Over Parkinson’s, a fundraiser brunch at the brewery benefiting The Michael J. Fox Foundation’s work to cure Parkinson’s disease.
Chuck, welcome to The BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
Today’s guest wears two very different hats that actually fit together perfectly. Charles Kistler is the co-owner of @vaultedoakbrewing , the popular neighborhood brewery on Monroe Road, known for its community vibe, big patio, and eclectic tap list. When he’s not pouring into the local beer scene, Chuck is a General Account Manager at @tiaa , bringing a financial professional’s discipline to a small business built on fun, hospitality, and community.
@cwkis and his partners have turned Vaulted Oak into a true “third place” with food trucks, trivia, music bingo, live music, and family‑ and dog‑friendly events that connect the surrounding neighborhoods of Oakhurst, Echo Hills, Elizabeth, and Cotswold. Now he’s using that platform for something deeply personal: hosting Pancakes Over Parkinson’s, a fundraiser brunch at the brewery benefiting The Michael J. Fox Foundation’s work to cure Parkinson’s disease.
Chuck, welcome to The BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
@24_foundation just kicked off their 25th year! 🎉
Thank you to everyone who came out to celebrate, and to @sugarcreekbrewing for hosting an incredible night. The energy, the community, the impact — it’s all building toward something big.
Now it’s your turn 👇
Grab your friends and family and join us on the Booty Loop July 24–25.
🚴 Ride. 🚶 Walk. 🙌 Volunteer.
🔗 Link in bio to register and help change the course of cancer. 🧡🫶
@24_foundation just kicked off their 25th year! 🎉
Thank you to everyone who came out to celebrate, and to @sugarcreekbrewing for hosting an incredible night. The energy, the community, the impact — it’s all building toward something big.
Now it’s your turn 👇
Grab your friends and family and join us on the Booty Loop July 24–25.
🚴 Ride. 🚶 Walk. 🙌 Volunteer.
🔗 Link in bio to register and help change the course of cancer. 🧡🫶
🎙️ Every brand has a story.
The BrandBuilders podcast powered by The Dunstan Group that goes beyond the pitch and into the real stories behind businesses, leaders, and changemakers.
We’re talking inspiration.
We’re talking challenges.
We’re talking wins.
Because what makes a brand unforgettable isn’t just what you do — it’s why you do it. 💡
🎧 New episodes drop every Friday.
Got a story to tell?
#BrandBuilders #PodcastLife #EntrepreneurStories #MarketingMatters #BusinessPodcast #Leadership #CharlotteBusiness #Storytelling #TheDunstanGroup
🎙️ Every brand has a story.
The BrandBuilders podcast powered by The Dunstan Group that goes beyond the pitch and into the real stories behind businesses, leaders, and changemakers.
We’re talking inspiration.
We’re talking challenges.
We’re talking wins.
Because what makes a brand unforgettable isn’t just what you do — it’s why you do it. 💡
🎧 New episodes drop every Friday.
Got a story to tell?
#BrandBuilders #PodcastLife #EntrepreneurStories #MarketingMatters #BusinessPodcast #Leadership #CharlotteBusiness #Storytelling #TheDunstanGroup
She’s a strategic marketing pro, brand storyteller, and customer experience expert with more than two decades of experience driving growth for top organizations. Carly O`Brien is also the founder of Carly O’Brien Consulting, where she helps businesses refine their marketing, transform their messaging, and build brands that resonate. Her perspective blends creativity with data-driven insight — and her approachable style makes complex marketing strategy feel human and doable. We’re thrilled to welcome Carly to The BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
She’s a strategic marketing pro, brand storyteller, and customer experience expert with more than two decades of experience driving growth for top organizations. Carly O`Brien is also the founder of Carly O’Brien Consulting, where she helps businesses refine their marketing, transform their messaging, and build brands that resonate. Her perspective blends creativity with data-driven insight — and her approachable style makes complex marketing strategy feel human and doable. We’re thrilled to welcome Carly to The BrandBuilders Podcast.
Link in bio to listen 🎧
Powered by: The Dunstan Group
Hosted by: @sfdunstan & @brandbuilder_cit
Produced by: @wellrunmedia
Engineered by: @thatmistrydude
Since 1988, @moistureloc has been protecting North & South Carolina homes from the ground up.
Basements. Crawl spaces. Foundations. Yards. They have seen it all—and solved it all.
For 38 years, MoistureLoc remained family-owned with one standard: do it right. Their reputation wasn’t bought. It was built, earned, and passed down through generations.
They don’t cut corners. They waterproof them.
#MoistureLoc #WaterproofingExperts #CrawlSpaceRepair #FoundationSolutions #Carolinas #FamilyOwned #HomeProtection
Since 1988, @moistureloc has been protecting North & South Carolina homes from the ground up.
Basements. Crawl spaces. Foundations. Yards. They have seen it all—and solved it all.
For 38 years, MoistureLoc remained family-owned with one standard: do it right. Their reputation wasn’t bought. It was built, earned, and passed down through generations.
They don’t cut corners. They waterproof them.
#MoistureLoc #WaterproofingExperts #CrawlSpaceRepair #FoundationSolutions #Carolinas #FamilyOwned #HomeProtection