One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
The Client:
Hoppin’ is a self-serve taproom that allows patrons to serve as much or as little beer or wine as they feel like tasting. A wristband keeps track of how much is poured, and patrons pay when they return their wristband to leave. The whole vibe is about keeping it simple, and good beverages with friends.
The Challenge:
The Dunstan Group offered new ideas that showed we were thinking “outside the box” with the Hoppin’ marketing team. A local office and facility made ideas turn into products that could serve Hoppin’s needs quickly, and the Dunstan Group team always made sure we took responsibility and followed through with what we promised.
The Big Idea:
Since a self-serve taproom is such a new concept, especially in Charlotte, the company’s motto is, “Be different.” Hoppin’ management wanted staff gear and merchandise that was creative and made locally, and at the same time, would be gear patrons would like and use again and again.
The Reaction:
With multiple locations opening, we are super excited to work with Brian and Scott. Merchandise and promo items are important for showing your brand, so having a team that understands that and understands it needs to be different is a good feeling.”
-Rich Moyer, Hoppin’
