One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
The Client:
Town Brewing, Charlotte’s newest local brewery, tucked into the fast-growing, eclectic FreeMoreWest neighborhood just a few blocks behind Bank of America Stadium.
The Challenge:
Town Brewing Company found the Dunstan Group first, looking for options and checking on price points for particular items. To hear our man Brian Young tell it, The Dunstan Group then challenged them to come into our showroom to see for themselves what all could be done to set them apart in a city that’s already home to some well-established breweries.
The Big Idea:
The team from Town Brewing Company came in thinking “t-shirts,” they left with a whole new perspective on how branded merchandise and apparel can communicate with their customers and tell the story about the brand they want to build. The Town Brewing brand is comfortable and approachable, just like their beers. We wanted to help them create a line of product that looked and felt just as attainable.
Since then, we’ve collaborated on coasters, table throws, hats and hoodies, decals, bottle openers, frosted cups, and pop-up tents. And, yes, we did their t-shirts, too.
The Reaction:
“We were opening a new brewery and weren’t sure what direction we wanted to go in for our custom merchandise, but we knew we wanted to stand out from the start. After partnering with The Dunstan Group, they have helped us turn our designs and logos into exciting merchandise! We are extremely happy working with them and cannot wait to continue creating awesome ideas together!”
— Catherine Kay, Town Brewing Company
