How many of us love the freebies we get at conferences, office stores, and holiday parties? Admit it, you’ve probably got a pen with a company logo (yours or someone else’s) somewhere in your possession right now.
You’re in good company. New research from Promotional Products Association International, or PPAI Media, shows that nearly 3 out of 4 of us have kept a branded pen, pencil, marker, or highlighter that’s been given to us. More than two-thirds of us have a magnet imprinted with a logo. This shows that we don’t just like getting free stuff, we feel drawn to the companies whose branded items we keep and take home.
“This study confirms what we’ve known for years at The Dunstan Group — that branded items make a big impact because they stick with people for a long time. These products remind them of your business identity for months and even years to come,” says The Dunstan Group Founder and President, Scott Dunstan. “An investment in branded products and apparel creates long-term value because they forge connections between consumers and brands as the products are looked at, worn, and used again and again.”
How long does that branding last?
Nearly half of respondents in the study say they often keep promotional products longer than FIVE YEARS. The most common reason to keep a product, according to 3 out of 4 respondents (75%), is because it’s useful. More than a third of the people surveyed (38%) say they kept the product because it reminds them of an event or experience. Other reasons for keeping a branded product is because it’s fun (35%), they like the design (34%), or they wanted or needed it at the time (33%).
The Dunstan Group can help you find just the right useful, fun, and well-designed branded product to share your unique business personality with your customers. Scott Dunstan and Director of Business Development Brian Young say items on their list of this year’s favorite things will be used again and again because they help your customers be efficient with their technology on the go.
Scott’s choice of a branded on-the-go connector set is something customers will keep nearby to make sure all of their phones and computers can talk to each other. A JBL Flip Waterproof Speaker is sure to travel a long way between the office, home, pool, and boat.
Among Brian’s favorite things are a branded Octoforce wireless power pack that can be pulled from a briefcase or bag in a pinch, or a branded no-wire mouse pad that charges your phone while you work at your desk or your destination.
If you want to find one of these great gifts or another branded product that gives customers “a charge,” call us! We’ll find just the right one for you.
