Halloween has come and gone, which means we’re now on that slippery slope to Christmas and the end of the year. It’s quarter four for everyone and every kind of business, and this one seems to get away fast. With all of the end-of-year responsibilities, deadlines, and commitments, it can be easy to let your co-op dollars remain unspent. If you’re anything like us, you’re not a fan of leaving money or opportunity on the table.
Before things get too far gone, now’s the time to take stock in that invaluable and unspent marketing money. Depending on your business or industry, you may be racking up these dollars with any number of distributors, partners, or manufacturers you work with. According to industry reports, each and every year nearly $70 billion in co-op marketing funds go unused! Or worse yet, they’re spent in a panic or without thought on how to use them best.
There’s no need to panic, though. In many cases, branded merchandise and apparel easily fits within brand and partner requirements for manufacturers and distributors. Check your individual agreements first, but we’ve found is that in most cases co-op dollars can be spent here. The Dunstan Group has years of experience working with following co-op guidelines. No matter your co-op budget, we’ll help you find a branded merchandise and apparel match that will provide long-lasting impact.
