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Doggett Concrete Charity Golf Tournament: Community Impact and Branding Excellence

June 17, 2025

Doggett Concrete partnered again with us at The Dunstan Group for their 5th annual charity golf tournament. This well-established event held at Ballantyne Country Club benefits Roof Above as well as the Autism Strong Foundation. Melissa Sorensen is marketing director at Doggett Concrete, and played a large part in organizing this successful event. “We had such a great year that we’re donating over $75,000 to these causes,” she told us.

In 2024, Doggett Concrete undertook a full rebrand of the tournament and enlisted The Dunstan Group to elevate the event’s look and feel, Sorensen explained. “We brought them in and they’re doing all our stuff to make us look amazing.” The Dunstan Group produced a variety of items including custom flags for every golf pin, polos for staff, hats, cups for the bar sponsor, and unique prizes like custom etched glassware. “We have reusable flags that they did… they’re not dated so we can reuse them every year,” Sorensen said, highlighting the cost-saving that allows them to contribute more to their charitable causes.

The prizes stood out as a special touch. Sorensen pointed to the custom glassware and the 1st place prize, which was a decanter and highball glasses, all etched with the tournament logo. She added, “What we really love about those is that they are an item that’s super custom and looks really high end — it’s just outstanding.” This bespoke approach reflects The Dunstan Group’s ability to deliver high-quality, unique products tailored to client needs.

Sorensen also praised The Dunstan Group’s collaborative process: “They worked with us, helped design everything, consulted with us on what would be the best thing. A lot of color matching to a new brand—what looks good in thread, what looks good in print—sending us samples, helping get all the custom sizes for everyone.” This attention to detail created a cohesive and professional look throughout the event.

Beyond just prizes and apparel, Doggett Concrete’s branding extended throughout the tournament grounds. Sorensen described the comprehensive branding effort: “We really try to brand everything at the event. Even inside the golf cart windows we have a decal with our logo and with the title sponsors’ logos, we wrap the bar carts, have sponsor signage at every hole… it’s all the same branding.” She also mentioned the charming detail of “little teeny poker chips” that contributed to the event’s cohesive and memorable atmosphere.

Doggett Concrete is expanding the tournament to Raleigh, with the inaugural event scheduled for September 10, 2025. The Dunstan Group will be on board for that one, as well! For those interested in sponsorship or participation, the Raleigh tournament details are available at doggettconcrete.com/golf-raleigh

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