We’re headed into a very special weekend for us here at The Dunstan Group. Our association with the 24 Foundation all leads up to the annual 24 Hours of Booty event here in Charlotte. Now in its 16th year, the cancer-fighting fundraiser has collected more than $18 million thanks to thousands of cyclists and events in three cities.
As a longtime partner of the 24 Foundation and other non-profits, we have first-hand experience linking sponsor brands with events. It’s a whole lot more than just adding a logo or text to an object or piece of apparel. Understanding the objectives of our clients is our specialty. Pairing event dates, budgets, and the most creative ideas and product results in branding that really makes an impact.
In this week’s Friday Finds from The Dunstan Group, we thought we’d highlight a few projects that created a truly unique brand building platform for the sponsor:
Ability Experience
When the Ability Experience hosted their charity golf tournament, they wanted players to come away with more than a scorecard. This dynamic package included branded backpacks, polo shirts, cooling towels, and a whole lot more, creating a takeaway experience for everyone involved.
Turn Up Rupp
Here’s how a healthcare provider can be a real part of a history making event! As part of the University of Kentucky’s Guinness World Record attempt for the loudest indoor crowd, Markey Cancer Center and UK HealthCare took advantage of this one-of-a-kind opportunity with custom-packaged earplugs distributed to every fan in the stands!
Roaring Riot
Arguably, the Carolina Panthers’ biggest fans, Roaring Riot knows how throw a tailgate party. As well they should — they’re the pros! And pros don’t fool around with red solo cups, either. Win or lose, these full custom stainless steel pint glasses with 360-degree logo and print keep their brand on fans’ lips long after the game!
24 Hours of Booty
Along with our sponsorship of the 24 Foundation and the 24 Hours of Booty event, The Dunstan Group produces all of the award-winning swag and fundraising incentives. Ride participants find a little something special in their event bags from us, too. This year, they’ll get a 24 Foundation/Dunstan Group co-branded blinking light. Yeah, we’re full of bright ideas just like this!
