We recently read an article about the benefits of journaling. Aside from the simple fact that if you write something down you’re less likely to forget it, the practice of regular journaling has some surprising additional upsides. Raising your IQ, staying on task, boosting your memory, and improving communications skills – they’re all gifts we’d arguably like to have and share.
Hemingway said to write what you know, and surely we know more about ourselves than any other subject. It’s no wonder we view a journal as such a very personal item. And presenting a friend, family member, client, or customer with a journal says volumes about the value you place on that relationship. And yes, some of the most successful writers, athletes, inventors, and entrepreneurs keep (or kept) personal journals.
A universal tool, a journal can be used in all sorts of ways, making it a practically perfect gift for just about anyone. A journal can be a daily record of activities, a place to literally put your thoughts down on paper, a spot for taking notes, collecting ideas, making sketches, etc. A journal can follow any form or format that suits the user best. Birthdays, work or personal anniversaries, and other celebratory dates are excellent occasions to gift a journal. But don’t be hemmed in by the calendar; it’s never too late to begin – or encourage – the habit of journaling.
Journals can, of course, be personalized with logos, trademarks, colors, sayings, embossing, etc., to create an absolutely one-of-a-kind gift, award, or marketing piece. Hardbound, leather, spiral bindings are all options, too. Want to kick it up a notch further? Pair a customized journal with a logo’d pen and pencil set, markers, or other quality writing tools to create something really special! Consumers want and appreciate promotional products they can actually use, and writing instruments and desk accessories – like journals – perennially topping those lists.
Ready to write your marketing success story? Start with a call to The Dunstan Group and let us show you how branded merchandise and apparel can work for you.
