There’s a New Yorker magazine cartoon making the rounds in our industry right now. It’s poking fun at one of the most-loved and utilitarian promotions of all time: the venerable pen.
The 1-panel cartoon shows a marketing brainstorming session with this idea offered up: “We could get our logo emblazoned on ten thousand crappy pens that barely write, then scatter them to the four corners of the earth?”
Ouch.
SHOP: Pens and Writing Instruments from The Dunstan Group
Truth is, pens and writing instruments are some of THE most sought-after and recalled branding and marketing tools in the promotional quiver. Here are three big reasons why we LOVE pens here at The Dunstan Group!
Eventually, Everyone Needs One
Looking for a promotional item that’s affordable, that people actually want, and will always get put to use? That’s a pen, for sure. Yes, there are plenty of fantastic promotional items, but a pen is a safe bet. And no matter how many pens, you or a client or customer has, there’s always room for another one. Even if you don’t need it right now… you will eventually.
Pens Come In A Variety Of Styles and Price Points
Choosing pens as promotional items doesn’t mean you’re going for price alone. There really are pens and writing instruments for every audience and price point. Pens you’ll hand out at trade shows are completely different than those you’ll use as gift boxed sets as “thank you” or holiday gifts. At the end of the day, they’ll all represent your brand, company, or nonprofit. Choose the right tool for the job.
Incredible Brand Recall
Seven in ten of consumers in a recent industry survey said they’d received at least one promotional product in the past year. Most (88%) said they recalled the brand on that promotional product! Talk about a lasting impression. More than one-third (35%) of the time, that promotional product recalled was a pen.
