We read a lot about marketing, advertising, and branding. For starters, there’s always something new in this business. Equally important is learning new ways branded merchandise and apparel can be part of successful business and marketing strategies. What worked years ago isn’t necessarily a guarantee today.
In our business, we’re often asked about how to market to millennials, up-and-coming markets, or others who may be less-than-in-love-with more traditional advertising.
Be authentic.
Yes, we see this word used all over the place, too. To us, authentic means “real.” It’s tough to be all things to all people, and still be true to your brand, your goals, and your mission. Do what you do and do it well. That’s as real as it gets.
Collaborate.
Teamwork makes the dream work, as the saying goes. Partnering up with other labels, organizations, etc., can be a great way to lift both brands while introducing yourself to a larger audience along the way.
Be Useful.
Sounds simple enough, but utility is an overlooked brand-builder. Want longevity from your branding? Consider everyday opportunities that can make you invaluable and keep you top-of-mind.
Create value.
How does your brand, product, or service make your client’s business, workday, or everyday a little bit better? People want to work with people who add something to the process.
Have Fun!
No matter how serious your business, if you like what you do, your work reflects that passion and your clients will see the results. Yes, enjoyment is tied to longevity in business and in life.
Want to continue the conversation? Let’s do it. Give us a call here at The Dunstan Group and let’s talk about how branded merchandise and logo’d apparel can be a part of your success story.
