In case you missed this story, the new Barbie movie opens next week. Whether you’ll see the movie or not, there’s no doubt you’ve seen the marketing behind it. It’s practically inescapable at this point. Sorry, Grimace Shake. Granted, the film and the soundtrack are loaded with more stars than a planetarium; it’s the marketing that been the real bright spot up to this point. And there are some very down-to-earth principals that make the whole thing seem out of this world.
Keep it simple — The Barbie movie’s big, pink billboards are a shining example here. They get right to the point in advertising the movie’s release date. Apply the same logic to your marketing and resist the urge to ask one platform to do too much. Does that pen need your business name, web address, and a QR code to do the job right? Probably not.
Make it fun — Think about how clients can be a part of your marketing. This is an easy, and often overlooked opportunity to get even greater value from your branded merchandise. When selecting products to represent your brand, consider how your clients will wear, use, and interact with it. Check out how players on the Barbie movie soundtrack are getting in on the party.
Stay on brand — Signature colors, themes, etc., can represent you and your brand without even saying a word. Note how Barbie’s pink, purple, and orange color themes are seen throughout the movie’s marketing and branding. There’s practically nothing that can’t be produced in YOUR brand’s signature colors, as well.
Plan ahead — Yes, promotion for the Barbie movie has seemed like an endless spigot. And the planning that went into that flawless execution was years in the making. Your campaign may not require years, but the more time you can invest, the more creative and impactful your marketing – and branded merchandise – can be.
