Storm Radios Score PPAI Pyramid Award for The Dunstan Group
A potentially lifesaving product pick is now an award-winning project for The Dunstan Group. A branded weather radio promotion produced for Duke Energy earned The Dunstan Group a 2022 Promotional Products Association International (PPAI) Pyramid Award.
Duke Energy distributed 7,000 of the branded solar-powered weather radios to seniors as part of its National Preparedness Month campaign in September of 2021. Each one is emblazoned with the company’s blue and green Duke Energy logo, to remind owners who to call to report an outage in their area after severe weather.
The radios include a flashlight, USB port, and a NOAA (National Oceanic and Atmospheric Administration) radio to alert residents to severe weather in their area. They can be plugged into a wall for regular use, or can be charged with a hand crank or built-in solar panel in the case of a power outage.
“The folks at Duke Energy asked us for ideas, and gave us time to get creative and present them with options,” said Scott Dunstan, founder and president of The Dunstan Group. “We knew these radios would be perfect for the Duke Energy brand, and the message they wanted to send to their senior clients.”
Founded in 1903, Promotional Products Association International is the world’s largest and oldest not-for-profit association serving more than 14,000 corporate members of the $22 billion promotional products industry. Along with three industry publications, PPAI produces the industry’s largest trade show, provides professional development, and recognizes industry excellence through the annual PPAI Pyramid Awards. This is the fourth PPAI Pyramid Award for The Dunstan Group.
“We like to say we can routinely pull off last-minute miracles around here,” added Dunstan. “But with a little more time, additional possibilities open up for the client. The PPAI award is recognition of the creativity, teamwork, and the time that went into the project.”