Downturn or up, the economy is really only as “good” as your company’s bottom line. And every business wants its marketing dollars to fuel that bottom line in any economy. New research shows that even in a downturn, promotional products are a successful strategy.
A Promotional Products Association International (PPAI) survey finds consumer value of promotional products actually goes up in a softer economy when compared to other forms of marketing and advertising.
The February 2023 study shows 59% of people would rather receive a useful promotional product than be exposed to ads on television, social media, radio, and other forms of advertising. The study also revealed:
- 53% of people feel included in their team when they receive promotional products.
- 62% feel appreciated by their employer when they receive promotional products.
- 67% of people would like to receive promotional products from brands they know and like.
- 61% said that they would look up a brand they didn’t know if they received a promotional product from them.
“The results are clear; promotional products make people feel special,” says Robert Fitzpatrick, PPAI research manager. “Whether employers are aiming to boost morale or businesses are trying to reach new customers, promotional products can help. Not only do people want more useful promotional merchandise, but they’re open to it coming from brands they’re familiar with and brands they’re new to.”
Scott Dunstan, president and founder of The Dunstan Group, agrees.
“When promotional products, branded merchandise, or apparel that are thoughtfully chosen, they can make an impact a real impact,” he adds. “The more time lead time we have, the more creative we can be, and the more options our clients can consider.”
Promotional products strengthen the loyalty of existing customers and employees, while also opening the door for building relationships with new clients.
“Have you ever heard a client say, ‘thank you,’ when they see your ads?” asked Dunstan. “When done right, promotional products have the power of a well-chosen gift…that’s not a power we take for granted.”
