As the pandemic slowly receded in 2022, promo pros helped clients of all stripes get back to business. Entries from the latest PPAI Pyramid Awards demonstrated the boundless creativity of the promo industry, as well as its ability to provide memorable experiences that yield measurable results.
The PPAI Pyramid Awards, sponsored by Pacesetter Awards, have identified the leading achievement in promotional product marketing for more than 60 years. PPAI salutes the 2023 winners, chosen from campaigns created between April 1, 2021, and April 1, 2022, for the innovative and forward-thinking programs they developed to help clients build lasting and lucrative relationships with customers and end users.
The Dunstan Group was named among the winners in this year’s client programs.
Silver Award Winner: The Dunstan Group
After its successful survival kit program, Duke Energy again engaged The Dunstan Group to supply vulnerable customers with tools to keep up with critical alerts, call for help or report an outage if a storm knocked out electricity to their homes. The Dunstan Group helped select and deliver 7,000 handheld emergency tools (weather radio with LED flashlight, power bank, solar, and hand crank power) branded with the Duke Energy logo to customers in coastal Florida and the Carolinas at the start of hurricane season.
Also provided was a manual including a phone number and directions in English and Spanish to report outages. By sourcing a multi-function product likely to be put in a prominent location and used as part of storm preparation and recovery, rather than kept in a drawer, The Dunstan Group helped Duke Energy boost brand awareness and make sure its customers know their power provider and how to reach them.
* Source: Promotional Products Association International (PPAI)