One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
The Client:
AtlantaINNO is part of AmericanINNO’s family of digital media and events properties, which focus on covering nextgen leaders in the startup and technology industries. AtlantaINNO’s annual 50 on Fire recognizes the best innovators and entrepreneurs of the region’s startups.
The Challenge:
Like a lot of events in 2020, AtlantaINNO needed to recognize its 50 on Fire winners in a way that reflects their accomplishments, but without a large gathering. The virtual award ceremony on August 6th called for creativity and innovation of its own to support the winners, AtlantaINNO, and their sponsors’ brands.
“I was overwhelmed with the idea of assembling gift boxes with awards and a branded gift, and getting them shipped on time to our winners,” explains AmericanINNO’s National Marketing and Events Director, Cat Francis. This is where The Dunstan Group showed its flexibility and creativity with its BrandBuilders Box.
The Big Idea:
The Dustan Group created a custom BrandBuilders Box for 50 on Fire winners in the Atlanta area, that reflects the AmericanINNO brand and the 50 on Fire sponsor, JLL. Brian Young of The Dunstan Group teamed up with JLL and AtlantaINNO to create custom awards, custom executive power banks, and custom cards, which were placed in a full color, one-of-a-kind BrandBuilders Box. Boxes were then mailed to each winner to recognize their organization as one of the top 50 on Fire in the Atlanta area.
The Reaction:
“The Dunstan Group brought my idea to life and then made it look amazing. The gift boxes we sent to honorees were even better than I imagined! The Dunstan Group streamlined the process, and took all of the stress off my shoulders. Our honorees were surprised and so excited about the gift boxes, as they arrived the day before the virtual event. Thank you!”
-Cat Francis, National Marketing and Events Director AmericanINNO
