One in a series of case studies highlighting creative projects, imaginative clients, and remarkable results.
The Client:
Ground 40 is a Christian ministry that seeks to provide practical Biblical application to the lives of men caught in the grips of addiction, homelessness, and incarceration. Men in the program spend their first 120 days on a working farm as they learn practical discipleship. When ready, they move to a home with others in the program, to continue growing their faith while working with mentors and businesses to learn a skill or vocation.
The Challenge:
Each year Ground 40 sponsors a Farm Fun Day event to raise awareness about the challenge of addiction, and the work Ground 40 is doing in the community. The day of hayrides, pumpkins, volleyball games, food, and music is also a big opportunity for Ground 40 to open the farm to the public and raise funds for the ministry.
The Big Idea:
Lyndsie Davis at The Dunstan Group worked with Ground 40 leadership to provide branded merchandise that would share the Ground 40 brand and message to visitors at Farm Fun Day. Two soft but rugged T-shirts sported the nonprofit’s logo, and the long sleeve (youth) and ¾ sleeve styles were perfect for the crisp, sunny October day. A Christmas ornament in matte black with the Ground 40 logo on one side and “For unto us a child is born” on the other was on-point for the group’s faith-based mission.
The Reaction:
“The Dunstan Group has been a fantastic partner in helping raise awareness. We were able to do a podcast in late 2019, and of course the gear they make is amazing!”
-Matthew Davis, Ground 40
