Your brand or business may not be jumping on the all things neon trend, but you can take advantage of the excitement by examining how your corporate apparel and promotional products can stand out with color.
Traditionally, most garments selected for corporate apparel or promotional purposes have stayed within the tried-and-true neutral favorites: black, white, navy, gray. But bold color choices can make your brand stand out from the crowd.
“Choosing the right color is key,” says Scott Dunstan, president and founder of The Dunstan Group. “Accent or supporting colors can often be found in a brand’s color palette or brand guidelines… they’re often underutilized opportunities to fuel a fresh take on a branded merchandise and apparel.”
Carissa Richmond is director of national sales with BELLA+CANVAS. She says although many promotional products and apparel customers look for neutrals or classic red or blue first, they are drawn to other colors once they see what’s available.
“We’re seeing that a lot of customers are gravitating towards colors that differentiate their offering,” she said in an interview with PPAI Media, our industry trade association. “A lot of them realize that if they’re going to add a color that none of their competitors have, then that really differentiates their offering and helps continue to grow their brand.”
“Taking advantage of color can mean the difference between being seen on a crowded trade show floor, golf tournament, or at an event,” adds Dunstan. “In a sea of black, blue, and white and your team is wearing orange… it’s easy to understand where your eye will go first.”
The color experts at Pantone have highlighted a variety of colors we’ll see plenty of in 2023. Along with Viva Magenta, the color of the year, expect to see vivid reds, pink and orange, as well as classic lime green, and grayish blues.
Put to color to work for your brand this season. Freshen-up your team’s corporate apparel, branded merchandise, or corporate gifts that are on trend and on brand.