How Ronald McDonald House Counts on Branded Apparel for this Annual Event
Everyone loves a great tee shirt. And a great tee is even better when it supports a great cause. Every year, thousands of people participate in a one-of-a-kind event that does just that! Sport A Shirt, Share a Night benefits Ronald McDonald House Charities of Greater Charlotte, where participants “sport” a Ronald McDonald House tee shirt to “share” the cost of a family’s stay in the House.
“The Sport A Shirt, Share A Night program is one of our biggest fundraisers for families using RMHC of Greater Charlotte programs,” said Kristin Young, Director of Marketing and Communications at Ronald McDonald House Charities of Greater Charlotte. “This campaign not only raises funds to provide comfort and care to families experiencing a medical crisis, but it also allows us to bring awareness to our mission of keeping families close by involving our community to “sport a shirt” and be our brand ambassadors.”
It costs $130 per night to host a family at RMHC of Greater Charlotte. Sport A Shirt, Share A Night helps cover some of these costs so families can stay at the Charlotte house regardless of their ability to pay. Young said this year’s goal is to raise $152,000 through sponsorships and shirt sales. Last year, more than 6,700 shirts were sold, raising over $200,000 – their most successful year to date.
For the 2023, The Dunstan Group is not only producing the campaign tees, but has joined as a program sponsor.
“Being a part of growing and thriving community means supporting organizations that are doing great things to make it that way,” said Scott Dunstan, president and founder of The Dunstan Group. “When we can be part of a win-win relationship like this, it’s a no-brainer for us!”
This year’s Sport A Shirt, Share A Night campaign wraps-up with a collective community “Wear Day” at the April 28th Charlotte Knights Game.
“It has been a pleasure working with The Dunstan Group on this HUGE fundraiser,” added Young. “Coordinating the order and the delivery of over 6,700 t-shirts is no easy feat. We are so honored to have them join on as a sponsor this year too! They’ve been a huge supporter of our mission and our families, and we are excited to see our partnership grow!”
Shirt sales for the 2023 Sport A Shirt, Share A Night campaign have ended, but you can always make a donation to the Ronald McDonald House Charities of Greater Charlotte here: https://www.rmhclt.org/donate1.html
