Picking Promotional Products that Work
Staring at mountains of catalogs, or pages and pages of websites, each with hundreds of products and thousands of variations… picking the right promotional products or logo’d gear and apparel can seem downright overwhelming! And as you might expect, clients and friends come to us with this conundrum routinely here at The Dunstan Group. After sorting out options, colors, budgets, goals and the like, it’s utility that most often wins the day. Plain and simple, if a promotional product is useful it has a much greater chance of making a long-lasting impact.
Sounds simple enough, doesn’t it? But with so many choices, it can be tough to make a decision. Here’s a start: take a look at the top promotional products and logo’d merchandise items in the US. Want to make a real impression with your marketing dollars? This is the good stuff your customers go for!
That’s write! (See what we did there?!) Look on your desk, in your pocket or bag, and chances are you’ve got at least one pen, marker or highlighter branded with a company logo. Writing instruments are the most-cited promotional products, and for very good reason: nearly everyone can use them! Whether you’re marketing business-to-consumer, or business-to-business, pens and writing tools are a great go-to. And talk about cost-effective; we’re talking as little as 1/10 of a cent per impression!
The classic. Nearly half of those surveyed say they own a logo’d shirt. And it’s not just a “guy” thing, either. Logo’d shirts score big points with men and women. And all t-shirts are NOT created equally. The better the tee and the more good-looking the design, the more likely the end user is going to keep a promotional or event t-shirt. T-shirts create excellent brand recall with consumers – upwards of 90%, in fact – and most recipients say they have a favorable impression of the brand of company that gave them the shirt.
Like George Carlin said, everyone wants a place for their stuff, right? Bags not only give us a place for our stuff on the go, but also make for a great-looking palette to showcase your brand or company logo. Sure, they’re are a must-have at trade shows, markets, or filling other “right now” needs, but bags have staying power well beyond a one-time use. More than a third of us in the US own a logo’d bag, and over the bag’s lifetime of use it will generate thousands of impressions. Not just on the user, but everyone else who sees it, too!
But wait! Just because these products are tried-and-true doesn’t mean creativity is out of the question. Merging color, style, and design with useful promotional product, logo’d apparel and branded merchandise is how The Dunstan Group sets your brand apart from the field. Of course you won’t be the only pen in the desk drawer, but let’s talk about how we can make yours the one that gets in your customers’ hands first!
About The Dunstan Group:
Headquartered here in Charlotte, NC The Dunstan Group is a leading provider of customized apparel and promotional merchandise. From logo’d tees for your event, to corporate or client gifts, to workwear and spirt wear, The Dunstan Group produces the kind of eye-popping promotional goods, gear and apparel that you’ll be proud to hang your logo on… the same kind of products your clients will want – and want to use, again and again!