It’s no big news that many folks add fitness goals to their New Years Resolutions lists. It’s also no surprise that as the winter lags on, that once gung-ho attitude begins to dip like the late January temperatures. Supporting your clients and their personal goals can go a long way toward keeping your brand in mind while keeping them on track.
Sure, you can’t drive every customer to the gym, check that proper yoga pose, or mind those quarter mile splits. But consider company wellness programs, employee health initiatives, and other corporate team-building efforts as opportunities to bulk-up their branding, too!
Here are some The Dunstan Group’s favorite fitness-minded products!
Simply put, hydration systems and drink wear are some of the most called-upon products for branding. From easily affordable water bottles and logo’d plastic cups, to more top-of-the-line vacuum sealed stainless steel models; there’s an opportunity to showcase your brand here. And water bottles transcend the gym or yoga studio. Most find an everyday place on our desktops, too!
Every “downward dog” is a opportunity to remind them you’re a partner in the process. Yoga mats with sew-on logos or screened carry cases are practical and convenient for clients looking to de-stress and decompress from the day’s work. And what a great way to take advantage of quietly sharing the space while they seek out their “happy place”, right?
From step-counting pedometers to high-tech fitness trackers to count calories, zzz’s and more, these benchmarking devices are daily reminders of fitness goals – and your brand. Digital pedometers track daily step counts in easy-to-read and easy-to-use formats, while more sophisticated trackers are Bluetooth compatible and work with downloadable apps for iPhone and Android users alike!
Whether they’re in the dojo, the studio, or on the run, there’s no room for the distraction of those little flyaway hairs. Non-slip headbands are lightweight, colorful must-haves for most every active pursuit. Perfect for logo placement and keeping your brand top-of-mind! (See what we did there?)
Tees and hoodies:
Events aren’t the only spaces and places for branded apparel! Tees, hoodies, gloves and hats are all great unifying pieces for teams, volunteers or employee groups. Celebrate an achievement, advertise a wellness program, corporate event team, etc. Plus, high quality tees and apparel often have a life outside the gym, giving lift to your brand to the outside world, as well!
That’s just a short list to help get you and your creativity pumped up. Shop more fitness products from The Dunstan Group here. And when you’re ready to really put some muscle into that marketing effort, give us a call at The Dunstan Group to get moving!