New year, same question: what’s going to be “the” promotional product this year? Just like retail, tech, or any other industry, there’s always something new in the world of branded merchandise and apparel. We’ve been to the trade shows, we’ve talked to the reps, we’ve scoured the catalogs… here are just some of the trends The Dunstan Group believes will be hot for 2020!
Leather: The look and feel of leather is undeniably a classic. This year, expect to see it everywhere, from bags to notebooks, binders, coasters, and journals, to trim and decoration for caps and other apparel. Leather’s timeless good looks and legendary durability seem to improve with age. As the saying goes, quality is always in style.
Straws: Reusable straws aren’t just some standard accessory for VSCO girls or celebrities. Reusable straws can be had in stainless steel or silicone, and come in a variety of brand-able (and reusable) packaging. As more and more restaurants shun the single-use plastic variety, we predict personal, reusable straws will soon become as ubiquitous as water bottles. The reusable ones, of course!
Drinkware: About those reusable water bottles… We’re certain drinkware will stay among the most popular branded merchandise items in 2020. And for good reason. For starters, industry surveys show most all of us (78%) own a piece of promotional drinkware. The average lifespan of a promotional drinkware piece is about 12 months. The better the piece, the longer it stays in rotation. That’s a whole lot of eyes on your brand or logo!
Blue: As in the color. The 2020 Pantone Color of the Year is “Classic Blue.” Bold, familiar, and traditional, expect to see Classic Blue popping up in decorating and style trends, as well as in options for branded merchandise and apparel. We’re fans of Classic Blue for its ability to make a statement as well its capacity to complement so many other colors.
Personal Privacy Products: Even as new laws hit the books that may make it easier for us to find out who’s collecting our data online, a little personal responsibility can go a long way. Blocking webcam and microphone access is one easy way to add an additional level of security to electronic devices you use every day. Our webcam cover combo pack is compatible with phones, tablets, desktop monitors, and laptops.