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Spring’s Most Popular Promotional Product Categories

April 23, 2025

We’re just a month into the new season, but we’re always interested in what’s hot and now. And not just at the donut shop. If endless choices and thousands of options have you wondering where to start, we’ve got you covered. Here are the most popular promotional product categories so far this spring!

Bags 

Custom bags, especially reusable ones, are a standout promotional product thanks to their blend of practicality and high visibility. Every time a customer carries your branded bag—whether at the grocery store, gym, or work, or vacation—they effortlessly expand your brand’s reach. Bags also align with sustainability trends without even trying, since they’re used over and over again. Their long-term utility sets your logo and message on repeat, making bags a cost-effective way to boost both brand awareness and customer loyalty in any season.

Shop bags: https://shop.dunstangroup.com/search?Categories=Bags 

Shirts

Branded apparel – especially shirts – are always on this list. A high-quality t-shirt is one of the most effective promotional items because they turn customers and employees into mobile billboards for your brand. Every time someone wears your shirt, your logo is displayed to a wider audience. And isn’t that the point? Shirts are practical, fun, appreciated, and offer endless design possibilities to reflect your brand’s personality. Think about the t-shirts at the top of your stack. The best ones get worn over and over again!  

Shop shirts and apparel: https://shop.dunstangroup.com/search?Categories=Apparel 

Pens

Promotional pens are a classic favorite for loads of good reasons! They’re affordable, useful, and keep your brand top-of-mind every day. Your customers and clients and team members use them everywhere —at work, home, or on the go—with your logo attached. Their cost-effectiveness allows for wide distribution at events, trade shows, leave-behind tokens, or other campaigns. High-quality pens foster goodwill and trust. And let’s be honest: even in this digital age, a great pen is still a keeper! 

Shop pens: https://shop.dunstangroup.com/search?Categories=Office&SubCategories=Writing+Instruments 

Tumblers and Drinkware 

Branded tumblers are fan favorites for their practicality and everyday use. Whether it’s for coffee at the office, water at the gym, or beverages by the pool; quality tumblers and drinkware keep your brand in hand and in sight throughout the day. Their durability and perceived value make them a premium giveaway or gift, encouraging folks to use them over and over. That translates into ongoing brand exposure for your company, business, or nonprofit. Can’t go wrong with that! 

Shop drinkware: https://shop.dunstangroup.com/search?Categories=Drinkware

Caps and Hats

Custom caps are a versatile and stylish promotional item that appeals to a just about everyone. Worn outdoors, at events, or as part of a casual outfit; caps provide prominent placement for your logo and message. Their fashion appeal and functionality pretty much guarantee they’ll get worn, turning recipients into brand ambassadors wherever they go. Caps are also great for team-building and fostering a sense of unity, making them a perennial smart choice.

Shop hats and caps: https://shop.dunstangroup.com/search?Categories=Apparel&SubCategories=Headwear 

 

Each of these top promotional product categories offers a unique blend of visibility, practicality, and lasting impact. Plus, they’re all excellent choices for building brand awareness and customer loyalty throughout spring and into the summer! 

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