Spring is HERE, and summer won’t be far behind. If you’re wondering how to get your brand to stand out in the upcoming seasons, The Dunstan Group has you covered. This year, we’re seeing a shift towards more thoughtful, innovative, and personalized products that not only represent your brand but also resonate with your audience’s values, lifestyle, and the seasons.
Tech-Integrated Swag
As our work world and home lives becomes increasingly connected, so does our branded merchandise. Smart, tech-integrated products are some of the most-used by consumer. Wireless charging docks, portable smart speakers, and Bluetooth trackers with your brand’s logo are sought-after items they’ll use every day.
Elevated Athleisure
The line between performance wear and everyday fashion continues to blur. Expect to see high-quality, stylish athleisure items that seamlessly transition from the gym to the office, and everywhere in between. The Dunstan Group has access to the brands they love that can be customized with your brand and logo.
Subtle Branding
Less is more in 2025. Tone-on-tone embroidery and discreet logo placements offer a sophisticated take on branded apparel. Your branded items are more than just products – they’re an extension of your brand’s narrative. This year, we’ll see merchandise that highlights a company’s mission, values, or other initiatives, creating a deeper connection with consumers.
Sustainability Takes Center Stage
Consumers are driving a significant shift towards sustainable branded merchandise. Consumer want products made from organic cotton, recycled fabrics, and other environmentally friendly materials—and products that emphasize everyday utility. Brands that prioritize ethical manufacturing practices will stand out, appealing to customers who want their purchases to align with their values.
Activity, Health and Wellness Focus
Everyone wants to get away, get healthy, and enjoy the outdoors this time of year. Branded items that promote a healthy lifestyle will always be in high demand. Think: water bottles, fitness trackers, golf, beach, or wellness-themed gift sets. Consumers will connect your brand with the active and aspirational lifestyle they want!
At The Dunstan Group, we’re committed to keeping you on trend, and creating branded merchandise and apparel that not only looks great but also resonates with your audience’s values and preferences. Let’s work together to make your brand shine in the spring and summer of 2025!
