Everyone loves a great t-shirt. We all have our favorites, even if we don’t sport a company or team logo tee every day. And as a marketer, you want to make sure YOUR t-shirt is the one that gets pulled from the drawer first. After all, a shirt that only gets worn once – or not at all – is a waste of money and time. With all sorts of colors, cuts and fabrics to consider that seemingly simple t-shirt order can feel like a real chore. But it doesn’t have to be. The Dunstan Group recommends these considerations for a trouble-free t-shirt order!
Goals and Objectives: Why t-shirts? There are any number of opportunities to produce a great looking t-shirt! Are you outfitting a team, a work crew, or for a company trade show? Are you hosting an event, launching a new product or service, or stocking a company store? For every reason to print a quality shirt with your company or team logo, you’ll want to make sure you’re working with a company that will help you stay true to your brand identity, your project goals, your budget and timeline. At the end of the day, this is really more than just a t-shirt – it’s a marketing opportunity.
Budget: Not always as straightforward as it seems, knowing how much you’ll be able to commit to your branded apparel project sets the tone for the results. But, there are lots of contributing factors to this bottom line. Can you leverage co-op dollars to help fund it? Will you be gifting or giving away these tees? Is there an entry fee associated with the shirts’ delivery? Answers to these questions may hinge upon your goals and objectives, so be sure to define your purpose for producing the product!
Timeline: Yes, The Dunstan Group can help you pull off a miracle when it matters most, but that’s not always the ideal arrangement. The more lead time, the better, when it comes to producing a project everyone can be proud of. Once you’ve got a date on the calendar, let’s talk. Sometimes that speciality color or fabric that could set your project apart from the pack could require a few days extra to ship. At The Dunstan Group, we work as often as we can with local suppliers to shrink the time it takes to get the job done, but why wait? Take the worry out of the process and get started sooner rather than later!
Artwork and Color: Art, color, and graphic design are big players in getting your t-shirt project from a good idea to an out-of-this-world result. If you don’t speak the language of print and embroidery, The Dunstan Group can translate. Again, with the timeline. Your company logo or custom artwork might look great on that letterhead, but may require some additional edits in order to fit your t-shirt. Make time for great results and you’re sure to get them!
Quality over Quantity: Often one of the most difficult decisions, but the right call here can make a big difference. Look back at your goals, objectives, timeline and budget. Are you outfitting the entire company for a one-time group photo session? Are these tees for an event you’ll hope participants will remember for a long, long time? The Dunstan Group can help you select the right tool, or t-shirt, for the job. T-shirts aren’t one-size-fits-all, after all!
The Dunstan Group is Charlotte’s go-to for branded merchandise and apparel. Contact us to find out how to use logo’d merchandise for your marketing success.
