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Your clients, employees and team members all have their favorite brands. And so do you! Whether you’re outfitting a team for a trade show, selecting the perfect corporate gift or employee appreciation gift, or hoping to make a lasting impression on a current or would-be client… it’s hard to understate the power of brand recognition.

Did you know? The Dunstan Group offers the opportunity for you to customize products and apparel from many of the big brand names you see every day. Companies like Nike, YETI Coolers, Ogio bags, Tervis Tumblers, and others have spent millions of dollars to make a name for themselves, and YOU can easily take advantage of all the marketing “wow” their names and product lines bring to the table.

Yes, it’s all about the brand. YOUR brand! Brand recognition, not sales, is the top priority for most marketing projects. It’s no secret that sales come easier to brands people recognize and trust. Well-chosen promotional products, branded merchandise and apparel puts your brand in the hands of would-be clients, decision makers and fans – and keeps it there.

Greater brand awareness = greater customer loyalty. Getting new customers is often time-consuming and expensive. But, keeping existing clients is essential to your business and its long-term health. Keeping your brand in front of your today clients and customers goes a long way toward keeping them as returning customers. Your logo on a well-placed promotional item or hot product will keep you and your business trending upward, too. Are you taking advantage of this already opened door?

Making new friends is easier with a name they know and trust. Trying to earn that new client’s attention isn’t always easy. Attaching your logo to hot products and brand names can earn you instant trust and make YOUR brand stand out above the others vying for the very same attention. Here’s another pro tip from The Dunstan Group: Choose items and brands that they’ll use every day!

Be sure to select a brand or product that’s consistent with your brand’s personality. A company selling dog collars likely wouldn’t send out catnip as their calling card. (But irony can be an eye-opener if done well!) Not sure how where to take it next? Ask the pros at The Dunstan Group about the success stories we help write every day for clients, brands and businesses just like yours!