The Whitewater Center hasn’t gone fully “quackers,” but on May 4, you might have done a double-take when you witnessed a tidal wave of yellow bobbing down the rapids. Actually, it was more than 57,000 rubber ducks dumped lovingly into the water as part of KinderMourn’s annual Hope Floats Duck Race. And The Dunstan Group was proud to be in the middle of it all, cheering on the cause, supporting the community, and this year, claiming victory in the ever-competitive Sponsor Duck Race.
In its 21st year, the Hope Floats Duck Race is now one of the largest in the country. It’s also one of KinderMourn’s biggest fundraisers, raising a record-breaking $400,000 this year. Here’s how it works: Every rubber duck—adopted in honor or memory of a loved one—represents the mission of KinderMourn to offer hope and healing to grieving parents, children, and teens across the Charlotte area.
“We’re grateful to have community partners like The Dunstan Group,” said Staci Brown, Community Relations Director at KinderMourn. “They’ve been incredible in helping us with branded items for events like our golf tournament and now the duck race. It’s meaningful to have local support from just two doors down.” (Yes, the KinderMourn office is just a couple doors down from us here at The Dunstan Group!)
“I think the coolest part is that our families are such a big part of the fundraising,” said Kaela O’Donnell, Executive Director. “They’re the ones creating the teams … and sharing with friends and family and coworkers because it’s been like so special to them.”
Started in 1978 by bereaved parents Bill and Lucy Christopher in a church basement, KinderMourn has grown to include individual counseling, support groups, and an innovative outreach program called Helping the Hurt, which provides grief support directly in Charlotte-Mecklenburg and Fort Mill schools.
“I don’t think people always realize the scope of what we do,” added Brown. “We’re talking with students after school tragedies, providing comfort when it’s most needed, so we’ve really expanded our services.”
The Dunstan Group lent a hand—and a few creative ideas—to this year’s race-day gear and giveaways. From reusable duck-themed race bags and koozies to co-branded magnets and holographic stickers; KinderMourn’s event was stocked with fun, functional swag that also served a purpose.
“This year, we also did a bag which is something we’d never done before,” said Brown. “People were buying tons of merchandise—plushy ducks, t-shirts, all of it— and we realized so many people were buying a lot of duck merchandise and didn’t have any way to carry it!”
And then there’s the matter of the event itself. The Dunstan Group took home the coveted “Quackiest Duck” award for winning the Sponsor Duck Race, in which giant decorated ducks are launched into the water before the BIG rubber duck drop. That trophy will soon have a special place in The Dunstan Group showroom.
Beyond the laughs and the floating plastic fowl, the Duck Race serves a greater purpose: helping KinderMourn provide essential grief support services to those who need it most. With more than 100 volunteers on race day, hundreds of fundraising teams, and tens of thousands of adopted ducks, it’s a true community event – and one The Dunstan Group is honored to support.
“I think the magic of the Duck Race is that it brings joy to a really heavy subject,” said Brown. “It’s a fun way to honor someone they love, and for our community to get involved.”
To learn more about KinderMourn or get involved in their upcoming events—including their Tee Off for Hope Golf Tournament this fall—visit www.kindermourn.org.



























