The Dunstan Group

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Branded Products Carry Your Name for Years Beyond the Party

How many of us love the freebies we get at conferences, office stores, and holiday parties? Admit it, you’ve probably got a pen with a company logo (yours or someone else’s) somewhere in your possession right now.

You’re in good company. New research from Promotional Products Association International, or PPAI Media, shows that nearly 3 out of 4 of us have kept a branded pen, pencil, marker, or highlighter that’s been given to us. More than two-thirds of us have a magnet imprinted with a logo. This shows that we don’t just like getting free stuff, we feel drawn to the companies whose branded items we keep and take home.

“This study confirms what we’ve known for years at The Dunstan Group — that branded items make a big impact because they stick with people for a long time. These products remind them of your business identity for months and even years to come,” says The Dunstan Group Founder and President, Scott Dunstan. “An investment in branded products and apparel creates long-term value because they forge connections between consumers and brands as the products are looked at, worn, and used again and again.”

How long does that branding last?

Nearly half of respondents in the study say they often keep promotional products longer than FIVE YEARS. The most common reason to keep a product, according to 3 out of 4 respondents (75%), is because it’s useful. More than a third of the people surveyed (38%) say they kept the product because it reminds them of an event or experience. Other reasons for keeping a branded product is because it’s fun (35%), they like the design (34%), or they wanted or needed it at the time (33%).

The Dunstan Group can help you find just the right useful, fun, and well-designed branded product to share your unique business personality with your customers. Scott Dunstan and Director of Business Development Brian Young say items on their list of this year’s favorite things will be used again and again because they help your customers be efficient with their technology on the go.

Scott’s choice of a branded on-the-go connector set is something customers will keep nearby to make sure all of their phones and computers can talk to each other. A JBL Flip Waterproof Speaker is sure to travel a long way between the office, home, pool, and boat.

Among Brian’s favorite things are a branded Octoforce wireless power pack that can be pulled from a briefcase or bag in a pinch, or a branded no-wire mouse pad that charges your phone while you work at your desk or your destination.

If you want to find one of these great gifts or another branded product that gives customers “a charge,” call us! We’ll find just the right one for you.

Co-Op Dollars: Use Them or Lose Them

Halloween has come and gone, which means we’re now on that slippery slope to Christmas and the end of the year. It’s quarter four for everyone and every kind of business, and this one seems to get away fast. With all of the end-of-year responsibilities, deadlines, and commitments, it can be easy to let your co-op dollars remain unspent. If you’re anything like us, you’re not a fan of leaving money or opportunity on the table.

Before things get too far gone, now’s the time to take stock in that invaluable and unspent marketing money. Depending on your business or industry, you may be racking up these dollars with any number of distributors, partners, or manufacturers you work with. According to industry reports, each and every year nearly $70 billion in co-op marketing funds go unused! Or worse yet, they’re spent in a panic or without thought on how to use them best.

There’s no need to panic, though. In many cases, branded merchandise and apparel easily fits within brand and partner requirements for manufacturers and distributors. Check your individual agreements first, but we’ve found is that in most cases co-op dollars can be spent here. The Dunstan Group has years of experience working with following co-op guidelines. No matter your co-op budget, we’ll help you find a branded merchandise and apparel match that will provide long-lasting impact.

The war for the holidays will not be won on price.

By now we’ve seen nearly every pandemic-inspired headline imaginable keeping products of all sorts from reaching their destination. Supply chain issues, raw materials and shipping container shortages, labor slowdowns at western ports… it feels like Jiffy Express is on the job these days!

One headline that’s been underreported, in our opinion, is how all of these factors will weigh on holiday shopping. Doorbuster specials or deep discounts are dinosaurs. Product availability will make this year’s holiday merry – or downright disappointing, if you’re unwilling to be fast, flexible, or creative.

And that’s where the team at The Dunstan Group can help! We’ve make a quick list and checked it twice. Here’s some easy-to-use holiday gifting advice!

Order early

We get it. It’s hard to think about holiday gifting when temps are still in the 80’s and 90’s. But getting your holiday gifting orders placed now will ensure you’ve got the most product selection, plenty of time for customization, and enough time to get your product delivered in advance of your event, holiday gifting, etc.

Consider your options

Got your heart set on a particular product, brand, or style? We get it. Sometimes it’s hard to look at other products once you’ve got something particular in mind. Especially when there are seemingly endless other products. Be open to looking at several different items to maximize the opportunity you’ll get what you want when you want it.

Act now

You’ve found the product you want, add it to your order, only to find it’s gone before you can complete the transaction. It happens with our suppliers, too. Our recommendation is that once we’ve found what you’re looking for, confirm the order immediately. While the price quote may be good for days or weeks, someone else may swoop in and make their order before you’ve approved yours.

As always, the team here at The Dunstan Group is here to help. Make your holiday and Q4 plans less stressful – and a whole lot more creative! Connect with us now, and let’s get to work.

 

Holiday promotions seem even earlier? There’s a reason for that.

If your email inbox is anything like ours, you’re probably already getting ads for holiday décor and gift ideas. Admittedly, it feels a little earlier than usual. And for good reason. Supply chain issues are still dogging most every industry—from cars, to coffee, to computer chips. That includes the branded merchandise and apparel industry, too.

Truth is, if you have plans for Q4 or holiday gifting, you really do need to think and act on them now. And not just because the holiday promotions seem earlier and earlier each year. With a little bit of planning and flexibility, your holidays can still be merry, bright, and a lot less stressful.

Order early

We get it. It’s hard to think about holiday gifting when temps are still in the 80’s and 90’s. But getting your holiday gifting orders placed now will ensure you’ve got the most product selection, plenty of time for customization, and enough time to get your product delivered in advance of your event, holiday gifting, etc.

Consider your options

Got your heart set on a particular product, brand, or style? We get it. Sometimes it’s hard to look at other products once you’ve got something particular in mind. Especially when there are seemingly endless other products. Be open to looking at several different items to maximize the opportunity you’ll get what you want when you want it.

Act fast

You’ve found the product you want, add it to your order, only to find it’s gone before you can complete the transaction. It happens with our suppliers, too. Our recommendation is that once we’ve found what you’re looking for, confirm the order immediately. While the price quote may be good for days or weeks, someone else may swoop in and make their order before you’ve approved yours.

As always, the team here at The Dunstan Group is here to help. Make your holiday and Q4 plans less stressful – and a whole lot more creative! Connect with us now, and let’s get to work.

 

The Dunstan Group Delivers as Duke Energy Prepares to Keep Seniors Safe

September is National Preparedness Month, and The Dunstan Group is helping Duke Energy keep our Senior Citizens and other vulnerable populations safe. Duke Energy distributed 7,000 branded storm radios to Seniors to prepare for severe weather this year. Each one is emblazoned with the company’s blue and green Duke Energy logo, to remind owners who to call to report an outage in their area after severe weather.

The storm radios include a flashlight and a NOAA (National Oceanic and Atmospheric Administration) radio to alert residents to severe weather in their area. They can be plugged into a wall for regular use, or can be charged with a hand crank or built-in solar panel in the case of a power outage.

There’s even a USB port in it so you can use the sun to charge your cell phone! The charger gives residents a guaranteed way to make contact with loved ones or emergency personnel if they need to, especially if they live alone.

Duke Energy distributed the storm radios in the Pee Dee area of South Carolina and other areas prone to severe weather and flooding.

“Historically, that’s who gets the most severe weather in South Carolina from flooding and hurricanes,” Amanda Dow, Duke Energy Foundation stakeholder manager for South Carolina, said in the company’s statement.

The Federal Emergency Management Agency (FEMA) recommends having an emergency weather radio in your disaster supply kit. The radios are available at most electronics retailers and from the American Red Cross. 

“For a project of this scale and of this importance, they could trust us to deliver,” says Scott Dunstan, Founder and President of The Dunstan Group. “Even in the middle of a pandemic when the supply chain is the most challenging we’ve ever seen, we understood the urgent need to get these radios in the hands of vulnerable residents.”

To see what else you should put in your emergency disaster kit, check out these tips from FEMA: https://ready.gov/plan 

 

Christmas in July?

We’ll admit, we’re not fans of seeing Halloween candy on the shelves when we’re still in summer mode. It’s not like we’re going to stock up on Butterfingers. We’d just eat them anyway. But the reality of it is, if you have plans for Q4 or holiday gifting, you actually do need to think about it now. And not just because the holiday promotions seem earlier and earlier each year.

If you’ve ordered anything lately you’ve likely experienced extended delays, out-of-stock notices, or backorders. Same here. Supply is still struggling to match demand in the branded merchandise and apparel space, too. But with a little bit of planning and flexibility, your holidays can still be merry, bright, and a lot less stressful.

Order early

Honestly, it’s hard to think about holiday gifting when you’re still shaking sand from your car’s floor mats. But getting your holiday gifting orders placed now will ensure you’ve got the most product selection, plenty of time for customization, and enough time to get your product delivered in advance of your event, holiday gifting, etc.

Consider your options

Got your heart set on a particular product, brand, or style? We get it. Sometimes it’s hard to look at other products once you’ve got something particular in mind. Especially when there are seemingly endless other products. Be open to looking at several different items to maximize the opportunity you’ll get what you want when you want it.

Act fast

You’ve found the product you want, add it to your order, only to find it’s gone before you can complete the transaction. It happens with our suppliers, too. Our recommendation is that once we’ve found what you’re looking for, confirm the order immediately. While the price quote may be good for days or weeks, someone else may swoop in and make their order before you’ve approved yours.

As always, the team here at The Dunstan Group is here to help. Make your holiday and Q4 plans less stressful – and a whole lot more creative! Connect with us now, and let’s get to work.

 

The Dunstan Group Tees-Up Something Special for Greg Olsen’s Tourney

The Dunstan Group has long been a fan of putting branded merchandise to work for a good cause. A recent collaboration with Greg Olsen’s HEARTest Yard Foundation is no exception.

Panthers fans may already know the story of HEARTest Yard Foundation, created by Panthers Tight End Greg Olsen and his family after their son, TJ, was born with a congenital heart defect. The foundation provides financial assistance to families of children born with heart defects, and this year, they cut the ribbon on a new HEARTest Yard Congenital Heart Center at Levine Children’s Hospital. Olsen’s HEARTest Yard Foundation donated $2.5 million for the new 25,000 square-foot pediatric cardiac center.

Olsen shared that the project “represents the gratitude our family feels towards the entire community.”

Olsen thanks “a tremendous group of donors” for making the new heart center possible, including corporate sponsors, individuals, and anyone who took part in one of the HEARTest Yard’s many fundraisers. Olsen’s foundation is synonymous with a 5k, Panthers beanie sales, cookies, and the HEARTest Yard Golf Tournament on May 3rd — where The Dunstan Group provided the co-branded phone caddy and hosted a tent on tournament day as a co-sponsor.

“It’s always great to be a part of such a good cause,” says Scott Dunstan, Founder and President of The Dunstan Group. “We all know what a huge contribution Greg Olsen has made to Panthers victories, but his work off the football field is shared for an even greater purpose — and that will make a lasting impact on children across the Charlotte region.”

Olsen shared his thoughts about the tournament, the cardiac center, the HEARTest Yard, and life as a “heart dad” on the BrandBuilders Podcast. It’s one of their best yet — Olsen is funny and engaging as he tells TJ’s story, and how he and his wife Kara coped with the process of having a son born with a congenital heart defect. It’s apparent Olsen’s heart is in the Charlotte community.

“We’re so indebted, we feel such a connection to our community, that we love being out in it, we love being a part of it, and even though i’m done playing, this will be home,” says Olsen. His gratitude towards Levine Children’s Hospital shows in his charitable efforts. “We’ll find ways to give back to the community that’s given so much to us.”

You can hear more from Olsen as he explains how he and Kara came up with the idea for HEARTest Yard, and how you can help him continue his new mission, in his episode of the BrandBuilder’s Podcast: http://dunstangroup.blubrry.net/2021/04/22/greg-olsen/

 

Teaming-Up with Ronald McDonald House Charlotte

Teamwork makes the dream work, and The Dunstan Group is proud to be teaming up with Charlotte’s Ronald McDonald House and the 2021 spring fundraising effort. Thousands of people will take part in the campaign to “Sport A Shirt, Share A Night” for Ronald McDonald House Charlotte, and The Dunstan Group will supply this year’s shirts.

For 10 years, the Ronald McDonald House has been a safe, affordable home-away-from-home for families of children receiving care at Charlotte-area hospitals. It costs $142 per night to serve these families, and teams who purchase the $15 t-shirt help defray these costs. Families are stronger when they stay together, and the campaign allows Ronald McDonald House to provide a caring community for families regardless of their ability to pay.

“What an honor to be a part of the Sport A Shirt campaign!” says The Dunstan Group Founder and President, Scott Dunstan. “We’re proud to be a part of helping facilitate this project, but we’re even more proud to be engaged in our community this way.”

Teams and individuals can purchase shirts for the “Sport A Shirt, Share A Night” campaign throughout March, and can start wearing them on April 30. The T-shirts not only raise money to support families at RMH Charlotte, it raises awareness of the house’s important mission. This kind of community awareness is part of The Dunstan Group’s core values.

“This tee is not only a great platform to help tell their story and celebrate 10 years of helping families, it’s a great tool to help them raise dollars that go towards sharing the cost of a family’s stay at the house,” says Dunstan.

If you want to lead a team of supporters to get Sport A Shirt tees, or just buy one for yourself, you can find the link on the Ronald McDonald House Charlotte website.