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Promotional products, branded merchandise, and apparel are more than just giveaways—they’re real and effective tools that can take your marketing efforts next level. Naturally, here at The Dunstan Group, we’re big believers in the power of promotional products. Here are five reasons why businesses love using these items to build their brands:

1. Unmatched Brand Visibility

You’ve probably heard this one before: Promotional products act as walking advertisements for your company. Here’s how… Whether it’s a branded t-shirt, mug, hat, or tote bag, etc.; these items keep your logo and message in front of customers daily. Studies show that 85% of recipients remember the advertiser who gave them a promotional product, ensuring your brand stays top-of-mind for months or even years.

2. Long-Lasting Advertising Impact

Unlike digital ads or print campaigns that disappear quickly, promotional products have a long life cycle. Most people keep these items for an average of eight months, and many pass them along to others when they’re done using them. This extended exposure increases your reach without any additional costs.

3. Cost-Effective Marketing

Promotional products offer one of the best returns on investment in marketing. Once produced, they continue to advertise your brand without ongoing expenses. Compared to traditional advertising methods, branded merchandise delivers consistent impressions at a fraction of the cost.

4. Builds Customer Loyalty and Trust

Giving customers something tangible creates a positive association with your brand. In fact, 52% of people who receive promotional items end up doing business with the company that provided them. These items foster goodwill and encourage repeat business, making them ideal for building long-term relationships.

5. Encourages Word-of-Mouth Marketing

When customers use your branded products in public—whether it’s a water bottle at the gym, a tote bag at the grocery store, or a t-shirt word around town —they become organic brand ambassadors. This kind of exposure not only boosts awareness but sparks conversations about your brand and business.

Bottom line, promotional products, branded merchandise and apparel, are smart marketing investments. More than just swag, they’re strategic tools that drive visibility, loyalty, and ROI. Whether you’re outfitting employees with branded apparel, giving away custom merchandise at events, or gifting clients and friends; these items make a lasting impression that ads simply can’t match.

We’re back from our annual industry trade show, full of enthusiasm for the work we do – and loaded with MORE great ideas to help you “wow” your clients, teammates, and audiences. Here are just some of the new and innovative products we’re looking to bring your way in the new year! 

AcePods Pro – with LCD Display 

The newest generation of AcePods Pro features a 2″ full color LCD display.  This innovative design allows the listener to control toggling between your favorite tracks, sound equalizer, anti-noise cancellation and much more – right at your fingertips!  Your brand or logo is showcased in full color vibrant display, and each AcePod Pro is packed in retail display gift box, wowing your clients and leaving an everlasting impression!

PupLid Caps – with Matching People Caps 

PupLid Caps are made for sun protection and fun, of course! Using the same high quality materials as premium hats for people and the latest chinstrap system for maximum adjustability to fit your dog, PupLid Caps aren’t just for looks. Designed by an engineer dog dad and veterinarian dog mom, these fully-customizable caps protects your dog’s eyes from the sun—and look GREAT doing it!

The Ave – Custom Footwear

Imagine your favorite footwear – from Adidas to Converse, Nike, On Running, to Vans – completely customized with the brand, logo, or image of your choice! Maybe you’ve seen these custom kicks on entertainers, celebrities and sports teams… now, The Dunstan Group and The Ave can put them in your hands. Well, your feet would probably be best. Prepare to be amazed!

Trinifty – 3-in-1 Wireless Charging Station

Trinifty redefines convenience in the world of multi-device charging. This innovative system allows you to simultaneously charge your phone, your watch, and another device, all wirelessly and effortlessly. With Trinifty, the power of three is at your fingertips, ensuring that your devices are always ready to go. And that’s not all! The built-in, removable 5000mAh portable charger transforms this system into a portable powerhouse, so you can carry the convenience wherever you go.

Going Green – These Will Grow On You

Whether they’re WFH, hybrid, or in the office; liven up their workspace with a real, live plant! Our custom plant and greenery pots come in a variety of materials – from cork to concrete to pottery – allowing for plenty of space to engrave your logo directly on the pot! These plants make the perfect corporate gift, “thank you,” or “welcome to the team” gift.

Stay Warm AND On Brand This Season

The holidays are behind us, but there’s still plenty of winter and cold weather ahead. And there’s plenty of time to explore how custom jackets can keep your team warm while showcasing your brand’s unique identity everywhere they work, live, and play. The Dunstan Group offers an incredible range of jacket options that go far beyond simple outerwear.

Jacket Styles for Every Need

Whether you’re looking to outfit your team for the field, the sales floor, or trade show season — or create memorable corporate gifts; we have jackets that combine comfort, style, and the brands they love to wear! 

– Fleece Jackets: Plush and stretchy, perfect for office environments and outdoor teams

– Soft Shell Jackets: Lightweight and versatile for transitional weather

– Insulated Coats: Ideal for outdoor workers battling cold temperatures

– Water-Resistant Options: Keeping your team dry and comfortable

Featured Jackets

The North Face Thermoball Trekker Jacket

Stay warm without the bulk. This innovative jacket features ThermoBall™ Eco insulation, providing exceptional warmth-to-weight ratio. Perfect for outdoor enthusiasts or those who brave the cold commute.

https://shop.dunstangroup.com/product/the-north-face-thermoball-trekker-jacket-63186 

Carhartt Thermal Lined Duck Active Jacket

Rugged meets comfort in this classic Carhartt jacket. With its thermal lining and durable duck canvas exterior, it’s ideal for those who need warmth and durability on the job site or in harsh conditions.

https://shop.dunstangroup.com/product/carharttr-thermal-lined-duck-active-jacket-67206 

Stormtech Meta Jacket

Sleek and modern, the Meta Jacket offers a perfect blend of style and functionality. Its water-resistant exterior and fleece lining make it a versatile choice for unpredictable weather.

https://shop.dunstangroup.com/product/stormtech-mens-meta-jacket-63852 

Dri Duck Yellowstone Power Move Canvas Jacket

Embrace the outdoors with this robust canvas jacket. Its heavy-duty construction and multiple pockets make it perfect for fieldwork or casual wear, while still maintaining a professional appearance.

https://shop.dunstangroup.com/product/dri-duck-yellowstone-power-move-canvas-jacket-72666 

Under Armour ColdGear Infrared Shield 2.0 Jacket

Cutting-edge technology meets athletic design. This jacket uses UA’s ColdGear Infrared technology to absorb and retain body heat, making it an excellent choice for active team members who don’t want to sacrifice warmth for mobility.

https://shop.dunstangroup.com/product/under-armour-mens-coldgearr-infrared-shield-20-jacket-74961 

Customization That Makes an Impact

Our customization services allow you to transform any jacket into a powerful branding tool that your team, clients, and partners will love. From The North Face to Carhartt, Eddie Bauer, Nike, and more — we offer top-brand jackets that can be customized with your company logo.

Pro Tip: Choose jackets and brands that your team will actually want to wear. The more they love the jacket, the more they’ll wear it.

Don’t let the cold slow you down. Let The Dunstan Group help you create lasting impressions with custom jackets that keep everyone warm and your brand front and center!

With the new year here, we’ll all be looking for new ways to stand out in the crowded marketplace. Naturally, the Team here at The Dunstan Group has been doing its homework to spot the trends in branded merchandise and apparel that will help your business make a lasting impression. Here are five trends to watch in 2025 that’ll make an impact in your marketing! 

Tech-Integrated Clothing and Accessories

Wearable technology is more than just smartwatches. Expect tech-integrated clothing to be seen throughout the apparel industry. Consider offering employees or clients custom apparel with built-in features like:

– Moisture-wicking fabrics with UV protection for outdoor events

– Bluetooth speakers, headphones and headsets that integrate seamlessly with their existing tech.

– Apparel with NFC chips for easy information sharing at events

These innovative products not only provide practical benefits but also showcase your company as the one that’s on trend and forward-thinking.

Sustainable and Eco-Friendly Options

Sustainability will continue to be a major focus in 2025. The Dunstan Group can help you align your brand with this important value by offering:

– Promotional products made from recycled materials

– Reusable items that reduce single-use plastic waste

– Apparel produced using ethical manufacturing practices

By choosing eco-friendly branded merchandise, you’ll demonstrate your company’s commitment to sustainability while providing useful and practical items to your audience.

Pet Products and Gear 

We love our pets—and splurging on our furry friends has grown faster than other types of spending. From 2019 to 2023, pet spending grew at a compound annual rate of 11%! 

– Packable pet bowls and dishes, so they can take their dog or cat out and about 

– Pet waste disposable bags. A must-have for every dog owner.

– Collars, bandanas, and leashes can be infinitely customized to meet your brand or company aesthetic! 

Showing your team, clients, or customers you care about the pets they love can really resonate with recipients. 

Retro and Vintage-Inspired Merchandise

Nostalgia will still be a powerful force in 2025, with retro and vintage-inspired designs forecasted to be as in-demand as ever. Want to hop on this trend? Consider options like:

– Branded apparel featuring throwback logos or slogans

– Promotional items that evoke a sense of nostalgia, like classic board games or retro-style electronics

– Limited-edition collections that celebrate your company’s history

Nostalgic product and design creates an emotional connection with your audience, tapping into happy memories while associating your brand with those good vibes!

Kitchen and Entertaining

Whether it’s trying the newest TikTok trending recipe, “wowing” friends and family, or trying to eat healthier – more and more of us are cooking and entertaining at home. The Dunstan Group can put your brand on products they can use every day:

– Home & Table Charcuterie Knife Sets make entertaining or “girl dinner” easy and fun. 

– Cutting boards can crafted into most any shape, and customized with your laser engraved logo or message.

– Coasters, candles, serving utensils – and even cast iron skillets – can be customized, too!

These everyday use products will not only serve practical purposes but also position your brand as innovative and understanding.

Wondering how and where your company can take advantage of these new year trends? The Dunstan Group is here to help you navigate these exciting possibilities and create custom solutions that align with your marketing goals. Contact us today to start planning your 2025 promotional campaign!

When we say we can put your name on practically anything, we mean it. And when it comes to holiday and corporate gift-giving season, we believe you’ll find something for anyone and everyone on your list — and we can put your brand, name, or logo on it, too! Browse our updated Holiday Gifting Look Book below and you’ll believe it, too!

As the year draws to a close, businesses of all sizes find themselves juggling numerous responsibilities and deadlines. Amidst this flurry of end-of-year activity, it’s crucial not to overlook a valuable marketing resource: your co-op dollars. These funds, provided by distributors, partners, and manufacturers, represent a significant opportunity to boost your marketing efforts without dipping into your own budget.

The Co-Op Conundrum

Industry reports reveal a startling statistic: nearly half of the estimated $70 billion in available co-op marketing funds go unused each year. This is a massive missed opportunity for businesses across nearly every sector. Many professionals either outright forget about these funds, spend them in a hurry, or – worse yet – spend them without a strategic plan, diminishing their potential impact.

Why Branded Merchandise and Apparel WORKS

When it comes to utilizing co-op dollars effectively, branded merchandise and apparel stand out as particularly impactful choices. Here’s why:

• Long-lasting Impact: Unlike traditional advertising, branded items continue to promote your business long after the initial investment.

• Everyday Advertisements: Customers wearing or using your branded items become ambassadors for your store.

• Versatility: From t-shirts to tote bags, caps, technology, athletic apparel, etc., there’s a wide range of products to suit different budgets and marketing goals.

• Compliance with Guidelines: Branded merchandise often easily fits within brand and partner requirements for manufacturers and distributors.

Trending Branded Merchandise for 2024

To make the most of your co-op dollars, consider these popular branded merchandise trends:

• Sustainable and Eco-Friendly Options: Eco-conscious consumers are driving demand for sustainable promotional products. Consider items made from recycled materials, bamboo, and cork.

• Tech-Integrated Products: Merge utility with branding by offering items like, wireless charging pads, smart water bottles, or Bluetooth-enabled speakers.

• Athleisure Wear: The popularity of comfortable, versatile clothing isn’t just for WFH. Consider branded yoga pants and hoodies, custom joggers, or lightweight, moisture-wicking jackets.

• Premium Brand Collaborations: Selecting well-known retail brands can elevate your promotional efforts, too. The Dunstan Group provides co-branded promotional products and apparel from The North Face, YETI, Ogio, Columbia, and many more!

Maximizing Impact with Branded Merchandise and Apparel

Branded merchandise and apparel provide unmatched marketing impact, thanks to their high visibility and frequent use. Here are some strategies to maximize its impact:

• Quality Matters: Invest in durable, high-quality garments that recipients will want to wear repeatedly.

• Design for Longevity: Choose classic styles and colors that won’t quickly go out of fashion.

• Embrace Personalization: Consider offering customization options to increase the appeal of your branded apparel.

• Seasonal Variety: Offer a range of apparel suitable for different seasons to ensure year-round visibility.

Now’s the Time

As the year-end approaches, now’s the time to review your co-op dollar balances and develop a plan to utilize these funds effectively. By investing in high-quality, trend-aware branded merchandise and apparel, you’ll not only avoid leaving money on the table but also give your marketing efforts a significant boost heading into the new year.

Discover practical and purposeful presents in The Dunstan Group’s 2024 Holiday Ideas catalog below!

Click below to explore our curated collection and make this holiday season memorable — and stress-free!